Theory-N-Law
Expected Utility = Utility x Subjective Probability
What is Expected Utility Theory?
The incentive that is chosen to be acquired or achieved
What is a Goal?
This activates a need
What is Redintegration?
Process by which a person becomes set to achieve a goal.
What is Goal Commitment?
Physiological and Psychological (push)
What is Internal Motivation?
If the motivation is perceived as external, then removal of the external incentive results in decreased motivation and performance
What is Cognitive Evaluation Theory?
Tells one how they are progressing towards their goal
What is Feedback?
Longer words are used less frequently than shorter words
What is Zipf's Principle of Least Effort?
Manner in which a goal is perceived
What is Framing?
Freely chosen, inherent in the activity being performed
What is Intrinsic Motivation?
Physiological drive emerges from physiological need
What is Hulls Drive Theory?
Judgements based on how quickly they come to mind
What is Availability Heuristic?
A high VI schedule will be preferred over a low VI schedule if a better incentive becomes available
What is Extrinsic Motivation?
Consistently being directed towards an extrinsic or intrinsic source of motivation
What is Motivational Orientation?
Mental attempts to develop strategies to achieve a goal
What is Operant Thoughts?
Self Actualization
Esteem
Belonging
Safety
Physiological
What is Maslow's Theory of Needs?
Principle of least effort; energy intake easier, work load lower
What is Obesity?
Initially prefer smaller incentive, but as time delay increases, preference switches to the larger incentive
What is Preference Reversal?
A high probability response can reinforce a low probability response, but a low probability response cannot reinforce a high probability response
What is Probability Differential Hypothesis?
Desirable subjective state when a persons efforts match the skill level required. If capabilities exceed demand, boredom results. If challenges exceed capabilities, stress results.
What is Flow?
Subjective feelings that accompany incentive contrasts
What is Law of Hedonic Effect?
As objective incentive value increases, utility increases but in smaller and smaller amounts
What is Fechner's Law?
Amount of Incentive / (1 + Delay Interval)
What is Incentive Value?
Stayers, Leavers, Abandoned
What is the Investment Model of Commitment?
Requires energy, a number of responses, and time
What is Cost of Achievement?