Theory
The first stage of the Transtheoretical Model in which a person has no intention of changing.
What is precontemplation?
Use of various channels to inform and influence community understanding and health decisions.
What is health communication?
The first step in the CDC Framework for Evaluation.
What is "engage stakeholders"?
Inputs, activities, outputs, and outcomes.
What are components of a logic model?
Data collected through interviews, focus groups, and observation.
What is qualitative data?
This theory focuses on the determinants of behavioral intentions.
What is the Theory of Planned Behavior?
Number of program units delivered.
What is dose?
The proportion of the priority population given the opportunity to participate in the program, activity, or service.
What is reach (formative evaluation)?
Shows progress towards meeting identified tasks.
What is a Gantt chart?
Two main components of a budget.
What are revenue and expenditures?
In this theory, health-related action is influenced by one's perception of risk and the seriousness of the risk posed by a given behavior.
What is the Health Belief Model?
The process of dividing a broader population into smaller groups with similar characteristics.
What is segmentation?
Evaluation method that would capture a decrease in disease among a population since baseline measures were taken.
What is outcome (or summative) evaluation?
Human, fiscal, and technical assets available to plan, implement, and evaluate a program.
What are resources?
Getting feedback on the design of a health brochure before launching the campaign.
What is pre-testing?
Perceived social pressure to engage or not engage in a behavior. (My mother thinks I should...)
What is subjective norm?
Health promotion interventions that help communities identify and take action on shared concerns.
What is health advocacy?
Type of evaluation that aims to measure whether program implementation followed protocols.
What is process evaluation?
What is a successful coalition?
Standard in the CDC Framework for Program Evaluation associated with being ethical and considering the rights and interest of those involved.
What is Propriety?
The 4 P's of social marketing.
What are product, price, place and promotion.
Interventions designed to change structures or systems for the purposes of removing barriers.
What are environmental change strategies?
Degree to which health improvements among participants can be attributed to the program.
What is internal validity?
Implementation of a program by limiting the number of people able to start the program at any given time.
What is phasing in?
The concept that human behavior is shaped by multiple influences including individual, social, organizational, community, and policy influences.
What is the social ecological model?