Power
Relations
Characteristics
Persuasive Campaigns
Campaign Stages
100
Most _____ and dynamic forms of influence
What is visible
100
How groups and organizations influence important audiences through a cluster of coordinated activities.
What is Public Relations
100
The ability to set policy, solve problems, and administer budgets
What is A Strategic Management Role
100
The actual _____ of the messages is crucial as well
What is timing
100
Identify one of the three key audience characteristics variables
What is Demographic variables, Geographic variables, and Psychogrpahic variables
200
Effective public leaders shape public opinion through?
What is public relations activities or public speaking or persuasive campaigns.
200
Leading Public ______ through Public Relations
What is Opinion
200
Characteristic that listens and responds to concerns of outsiders.
What is Ethical
200
Messages must remain _____
What is clear
200
Determine how you will use the media to reach ______
What is audiences
300
What kind of leadership must influence attitudes and behaviors of groups within a social system?
What is Opinion Leadership
300
Name an example of a public relations task
What is Working with media representatives, Publicizing company events, supporting marketing programs, fund-raising.
300
Characteristic that must be valued and promoted by top management.
What is Empowered
300
______ leaders play a major role in convincing others to adopt new products
What is Opinion
300
The campaign goes into action at this stage.
What is Implementation
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