SPORT MEDIA HISTORY
A managerial, communication-based function that identifies key publics and fosters desirable relationships.
What is sport public relations?
A foundational PR competency for releases, speeches, and messaging
What is writing?
In the communication process, the receiver doing meaning-making is called _____.
What is decoding?
Storytelling aims to build this - not just awareness.
What is meaning?
Touch-based communication (e.g., post-event hugs/support).
What is haptics?
Fans, athletes, sponsors, media, and communities are examples of these.
What are key publics?
Marketing is most commonly judged by outcomes like leads, revenue, and _____.
What is ROI (or sales)?
Anything that disrupts message clarity in the communication process is called _____.
What is noise?
In the Hero’s Journey, the moment the protagonist is pulled into something new is the _____.
What is the call to adventure?
In the communication process, feedback should be treated as this.
What is data?
The “always on” expectation for modern sport communication:______
What is 24/7/365?
Media coverage you don’t pay for but “earn” through newsworthiness is ____ media.
What is earned media?
“Celebrations are messages” is an example of this type of communication.
What is nonverbal communication?
Dan Harmon’s Story Circle was positioned as especially useful for this PR scenario.
What is reputation repair?
UNINTERRUPTED was positioned as athletes owning this.
What is the mic (their platform/message)?
During the Gilded Age, these expanded mass audiences for sport and helped commercialize coverage.
What are mass newspapers?
Paid placements and promotion purchased for reach is ____ media.
What is paid media?
Touch-based communication (e.g., supportive contact after a moment) is called _____.
What is haptics?
“One day, ________.” describes the _____.
What is the inciting incident? (Pixar Pitch)
“We The North” and “Jurassic Park” were used as examples of fan-culture storytelling tied to a team’s _____.
What is brand narrative?
Modern teams competing with traditional journalism using team websites/social/content studios is an example of this type of media.
What is owned media?
“Brand (image)” is more ____-centric, while “reputation (reality)” is more company-centric.
What is consumer-centric?
The lesson from sport culture controversies: this isn’t “just a player issue”—it impacts the whole organization’s _____.
What is reputation (or brand)?
Athletes aren’t just “talent” anymore - they’re also this, shaping narratives directly.
What are publishers (or creators/media brands)?
The deck included “composition of an op-ed” as a storytelling tool—an op-ed is best described as this type of piece.
What is a persuasive opinion article?