What is public opinion?
Ideas & attitudes that most people hold about a particular issue or person
Where do public opinion come from?
Public opinion comes from a persons background, the mass media, public officials, and interest groups
The three terms public opinion is often described by?
direction, intensity, and stability.
What does public opinion affect?
Affects public policy
Who was the student who helped raise money for cancer awareness?
Alix Olian.
Why is public opinion important?
It help leaders make decision & get support
Do people lives and experience have ________.
A major influence on their opinion.
Public opinion on any given topic is positive or negative?
Public opinion is mixed
What is the most common way to measure public opinion?
Public opinion polls.
What is one reason some people support opinion polls?
They help leaders understand what the public thinks.
Diversity Public opinion is not ____________?
uniform, or alike, however.
What plays a important role?
Age, gender, income, race, religion, occupation, and place of residence
What does intensity refer to?
Refers to strength of an opinion on a giving issue
What do we call people who create and conduct polls?
Pollsters.
Why do some people dislike public opinion polls?
They think leaders care more about being liked than doing what’s right.
What did Franklin D. Roosevelt say?
"I cannot go any faster than the people will let me."
Officials Political leaders and government officials can?
Influence public opinion
The stability of public opinion?
firmly how people hold their views
What kind of sample includes people of all ages, incomes, and opinions?
A random sample.
What should good poll questions be?
Fair and unbiased.
How does public opinion affect a presidents ability to lead?
Presidents are more likely to gain support if their popularity with public is high
If a voter elect some one in office
In some campaigns, _______.
What are polls called when questions are worded to influence answers?
Push polls.
What is one problem people worry about with polls and elections?
Polls can affect how people vote or if they vote at all.