Public Opinion
What is public opinion ?
A term that refers to the ideas and attitudes that most people hold about particular issue or person .
Why might someone have a different opinion ?
Media
What are the 3 features that describes public opinion ?
Direction , Intensity and Stability
What is one reason political leaders must be made aware of a public opinion ?
If it affects a public policy
What will a well-constructed sample reflect?
The characteristics of the whole entire population
What helps support the president ?
The public and Congress
How can place of residence affect somones opinion ?
whether they live a big city or not
Are all public opinions negative ?
No they are mixed
What is one way to measure public opinion ?
By looking at election results
What is a pollster ?
Someone the president hires to do polls regularly
It helps them make timely and effective decisions.
What is mass media a form of ?
Communication
What does intensity refer to ?
The strength of public opinion on a given issue
Why can looking at election results be bad ?
It is not always reliable
What does the pollister measure ?
presidents popularity or public attitudes towards the white house
What does successful presidents have a sense of ?
When the public us ready for something new or not
What do individuals form when they share their point of view and beliefs ?
An interest group
What does the stability of public opinion mean ?
How firmly people hold together their views
What is a way to get a more accurate measure ?
A survey or a public opinion poll
Why do pollsters have to be careful how they word their questions ?
So they can find out peoples true opinions
How can people make government officlas listen to them ?
Have enough people
Whats another name for interest groups ?
Pressure groups
What is one reason that people hold a strong opinion ?
It affects their lifes
Why might big organizations use polls ?
To keep close track of public opinions
Why are polls important for officials ?
So they wont have to wait for the next election to see if people approve or disapprove of government policies