GENERAL INFO
What does public opinion play a key role in?
Democracy
What is mass media?
anything used to communicate broadly to masses of people.
What is direction?
For or against an issue.
What's one way to measure public opinion?
With public opinion polls.
Polls in which the questions are worded so as to influence a persons responses one way or another?
Push Polls
Where does public opinion come from?
Variety of source
What can influence public opinion?
Media
What is stability?
How firm an opinion stays
This shows if people like a president’s work.
Job approval rating
What is the problem with polls?
They're pleasing the public rather than exercising political leader ship and making wise decisions.
What's a term that refers to the ideas and attitudes that most people hold about a particular issue or person?
public opinion
What are 2 types of media?
Print ,Electronical
What is intensity?
Strength of an opinion.
Election wins may show this.
Voter support.
Name one benefit of polls
Officials do not have to wait until the next election to see if the people approve or disapprove of government policies
What are 3 features of public opinion?
direction, intensity, and stability
What is a medium?
A medium is a means of communication
What is public opinion?
Helps leaders time decisions.
These help leaders know what people think.
Opinion polls
Polls ask this kind of group to represent many?
Sample
Groups that push their views on issues?
Interest groups
Tv and internet are part of?
mass media
What is majority opinion?
Opinion many people share.
Poll results often help shape this.
Public policy
This shows how accurate a poll might be.
Margin of error