Public Opinion
Measure of Public Opinion
Interpreting Public Opinion
Influencing Public Opinion
Political Ideology
100

What is considered a matter of public concern?

Anything relevant to government, politics, and public policy.

100

What involves asking a population a series of questions, collecting responses as data, and analyzing and interpreting that data.

Polling

100

What make polls less accurate?

Polling problems

100

Name one agent of socialization

 Family, school, religion, peers, media, local culture

100

What part of the political spectrum includes a government that promotes common ownership of all property, means of production, and materials to prevent the exploitation of workers while creating an equal society. Government maintains control with force. 

Communism

200

People's disagreements over the choices surrounding how to divide limited resources are also called what?

Public opinion

200

Polls that do not apply rigorous methodology are called what?

Straw polls

200

Difference between direct democracy and representative democracy

In a direct democracy, all people directly participate. In a representative democracy, people vote on someone to represent their interests. 

200

What occurs when individuals’ political ideologies and opinions are more likely to be strictly defined by the political party with which they align.

Polarization

200

What part of the political spectrum includes a government where the ruling party or political leader wields total control over the economy, the military, society, culture, and often the private lives of citizens?

Fascism

300

What involves dividing scarce resources fairly among competing interests while balancing liberties and rights.

Politics

300

Questions that encourage respondents to give a desired answer are called what?

Leading Questions

300

These are the people who vote for representatives, and are the ones who should exercise judgment over questions of public policy.

Constituents

300

What makes elections seem closer than they are, changing voter behavior and encouraging conclusions unsupported by data.

Horse-race Coverage

300

What part of the political spectrum includes measures where the government uses its authority to promote social and economic equality, providing everyone with basic services and equal opportunities and requiring citizens with more wealth to contribute more.

Socialism

400

A small subset of individuals drawn from a population with which public opinion researchers seek to estimate the aggregate opinion of the population

A sample

400

Polls that intentionally ask leading questions in order to convey politically biased campaign information intended to change minds are known as what?

Push polls

400

A phenomenon in which individuals decide to support a cause or candidate simply because polls demonstrate the popularity of the cause or candidate.

Bandwagon Effect

400

What is the idea that early socialization creates a base of values, attitudes, and beliefs that tend to be quite stable, and that this early learning shapes and conditions all future learning?

The Primacy Principle

400

What part of the political spectrum (be specific here) emphasizes the role of the government in ensuring social justice, economic equality, and the protection of individual rights? It also supports a mixed economy, progressive taxation, and civil liberties such as freedom of speech and equal rights for all groups. 

Modern Liberalism

500

What is broad-based, shared support for a democratic government that extends beyond individual leaders or specific policies?

Diffuse Support

500

What is question-wording error in which the survey researchers ask respondents a question about two or more individual issues but only allow them to give one answer?

Double-barred question

500

Polls that measure the public’s positive feelings about a politician and that can affect voter turnout are called what?

Favorability Polls

500

The idea is that over the course of a lifetime, the factors that influence us become fewer in number and more limited in impact—just as space becomes more limited as material moves from the wide end of a funnel toward the narrow end

The Funnel of Causality 

500

What part of the political spectrum (be specific here) advocates for limited government, free-market capitalism, individual responsibility, and traditional social values? It also prioritizes personal freedom, lower taxes, and a strong national defense, often favoring gradual change over sweeping reforms. 

Modern Conservatism

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