Types of PR
Handles the publicity management of new product or service launches.
What is Product Publicity
Creates PR by gaining the attention of the public often through grand shows of display or memorable experiences.
What are Special Events
Provides a who, what, when, where, and how for the marketing communicator to base their decisions on.
What is Identifying Target Audience
Mass-promotion tool used to build company/ brand public image or to respond to negative discourse and reputation.
What is Public Relations
Mediate internal issues and quell employee dissatisfaction before it becomes publicly known.
What is Internal Relations
Gain public goodwill through the contribution of time and money; such as charity events, donations, and feeding programs.
What are Public Service Activities
A channel of communication is selected to convey the message to the audience.
What is Choosing Media
Desirable outcome where company PR is well received
What is Positive PR
Builds and maintains relations with governing bodies such as legislators, politicians.
What is Lobbying/Government Relations
Uses brand recognition and relies on memorability through as Logos, signs, pamphlets, buildings, etc.
What are Corporate Identity Materials
Impressions and thoughts about the product/ company in the message are gathered then taken into consideration for future marketing campaigns.
What is Collecting Feedback
Sequence of Decisions Necessary for PR implementation
What is Major Public Relations Decisions