PR Foundations
When public relations, advertising and marketing are combined to sell products or services and ensure consistent messaging among external communication channels, this is called....
What is integrated communications?
The PESO model stands for what?
What is Paid, Earned, Shared, and Owned media?
He is generally regarded as the founder (father) of public relations, primarily because of authoring several books on the subject...
Who is Edward Bernays?
The specific way in which ideas are expressed are protected by this law...
What is copyright?
The RACE Model in PR stands for...
What is Research, Action, Communication, Evaluation?
Information and opinion about hazards, intended to help people make informed decisions to protect their health, safety, or well-being.
What is risk communications?
A SWOT analysis evaluates what?
What are strengths, weaknesses, opportunities and threats?
Ivy Ledbetter Lee pioneered the concept of what?
What is media relations?
"Advancing the profession through continued professional development, research, and education” represents the __________ core value established by the Public Relations Society of America (PRSA).
What is Expertise
Communication between a company and its publics is referred to as...
What is two-way communication?
Keeping people informed is necessary in these two communications fields...
What is public relations and journalism?
When organization's activity or policy runs afoul of a public’s expectations, this process may begin...
What is crisis communication?
It is the largest national public relations organization in the world.
What is the Public Relations Society of America (PRSA)?
It is one of the best defenses to help avoid charges of libel, slander, or defamation...
What are facts?
Which element of a SWOT analysis addresses this question, “What are the current ongoing trends?”
What is opportunities?
A media event in which notable individuals or organizations invite journalists to hear them speak and ask questions is called...
What is a press conference?
A knowledge of history and practices within a particular social context as well as norms and popular trends relevant to that context.
What is cultural literacy?
It's a global, nonprofit professional organization founded in 1970 that supports and connects business communication professionals worldwide.
What is the What is International Association of Business Communicators (IABC)?
PRSA's value of ___________ means providing objective, candid counsel to clients by avoiding conflicts of interest and maintaining impartiality.
What is independence?
The writing model where the most important information is presented first, followed by supporting details and then less critical information.
What is the inverted pyramid?
To help an organization succeed by strategically managing its communications and relationships with key audience groups is the purpose of what?
What is Public Relations?
Continual monitoring of traditional mass media, social media networks, trade media, industry-related blogs, and proposed or enacted legislation on topics that could possibly affect the organization is called....
What is environmental scanning?
He's remembered for advancing the concept that business and industry should align themselves with the public interest.
Who is Ivy Lee?
The unlicensed use of copyrighted work in certain circumstances, such as criticism, commentary, journalism, teaching, scholarship, and research, is known as the legal doctrine of what?
What is Fair Use?
The theory that media shapes public discourse by reporting on topics that it believes the public should pay attention to, thus also selecting which topics the public ignores.
What is agenda setting?