public relations
press relations
ADVERTISING
WRITE FOR ADVERTISING
extra
100
public relations
What is often referred to simply as PR
100
press release
What is the most important tools used by PR people
100
writing a news story
What is writing a press release similar to
100
Advertising
What is a paid medium whose goal is to move the audience to buy or do something
100
headline
What is the first line of copy the reader will see in an ad
200
Story written by the publicist to announce to the press something newsworthy
What is an press release
200
media kit
What is provides elements beyond the press release
200
copywriter
What is someone who write the ad copy
300
journalism
What is not public relations
300
to get the attention of reporters, editors and producers working in news organization
Why are press release written
300
still photography of cupcakes
What does a media kit for Super Sprinkles include
300
logo
What is company symbol called
300
false
in advertising writing, you have more space for words than you do in news writing
400
media campaigns
What is that publicists plan
400
announce new products
Publicists write press releases to (more than one answer)
400
Avoid jargon
Which do you always want to do in a press release
400
tagline
What is the motto/slogan
400
adjectives and adverbs
In advertising writing, you can be free with
500
large organizations
Who have their own public relations department
500
announce an event
other reasons publicists write press release
500
false
It is never a good idea to include a product sample in a media kit. (T OR F)
500
they both want their message to be clear
What is the reason copywriters think like journalists
500
copywriter
whom would you hire to write an ad to sell an online course
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