Professors In PR
Tactics
Crisis Communication
Research
PR Campaigns
100
This diva teaches both lower and upper-level courses, while running her own marketing agency. She also spearheads a student-run PR firm on campus.
Who is Autumn Miller?
100
A news story written about a company or organization, and distributed to the media.
What is a news release?
100
This company carefully crafted statements to the public after a man was injured while being "escorted" off of a plane.
Who is United Airlines?
100
These two types of research deal with numerical and non-numerical data.
What is qualitative and quantitative research?
100
Phone case containing lip-balm
What is Rhode
200
PR head and leader at UC. Social media supervisor, a mother, an icon. Teaches how to write skillfully as a PR Pro.
Who is Amber Gee?
200
An event organized by someone who has an announcement to make in which media are invited to.
What is a press conference?
200
This oil company's PR team handled one of the largest spills in history beautifully. They dedicated part of their website to the spill with photos, videos, and a map to track the clean-up.
Who is BP?
200
This is achieved when a study's results can be produced again and again.
What is reliability?
200
Campaign challenges unrealistic beauty standards by celebrating the natural diversity of women.
What is Dove (Real Beauty) Campagin
300
Highly-awarded, stylish, and published PR professor.
Who is the Dr. Fairhurst?
300
A package a company or organization sends out; packages usually contain press releases. Other items can include product samples, background information, etc.
What is a media kit?
300
In 2009, this company had to do some major PR clean-up after two employees uploaded videos on YouTube of them carrying out awful acts to the food.
Who is Domino's?
300
Data gained from social sites and networks.
What is Social Media Analytics?
300
Katseye x Jeans
What is GAP
400
Someone we all know and love, but new to the PR world. Speaks with style and purpose, always prepared and ready to address the students.
Who is LisaMarie Luccioni?
400
A nonfiction narrative that explores a topic in-depth through storytelling, focusing on human interest to entertain and inform readers.
What is a feature story?
400
This word is used to negatively describe when PR practitioners manipulate information, often after a crisis.
What is "spin"?
400
Data about a persons age, gender, ect.
What is demographics
400
Euphoria star catches backlash for controversial ad campaign.
Who is Sydney Sweeney
500
Involved in PR research, lived in hawaii, if you know.... you know.
500
A series of public presentations given an individual or group in different locations over a specific period, often to promote a book, cause, or idea
What is a speaking tour?
500
This sector of PR has to publicly respond to the most crisis situations.
What is Government Public Relations?
500
What does the ENGAGER model stand for
E- Engage in research
N- Needs assessment
G- Goal setting
A- Action Planning
G- Generate content
E- Engage with community
R- Report and evaluate
500
Sweet treat causes death on june 12th.
Who is Grimace......