People in PR
Tactics
Crisis Communication
Research
Resume 101
100
This woman is an American crisis management expert based in D.C. Her work in PR is used as inspiration for the show "Scandal". 
Who is Judy Smith? 
100
A news story written about a company or organization, and distributed to the media. 
What is a news release? 
100
This company carefully crafted statements to the public after a man was injured while being "escorted" off of a plane. 
Who is United Airlines?
100
These two types of research deal with numerical and non-numerical data. 
What is qualitative and quantitative research? 
100
This information you should omit from the "Education" section of your resume. 
What is High School?
200

This man is considered the "father of modern PR". (clue: his book was unintentionally used by Nazis)

Who is Ed Bernays?
200

An event organized by someone who has an announcement to make in which media are invited to.

What is a press conference? 
200
This oil company's PR team handled one of the largest spills in history beautifully. They dedicated part of their website to the spill with photos, videos, and a map to track the clean-up. 
Who is BP?
200
This is achieved when a study's results can be produced again and again. 
What is reliability? 
200
This is the minimum GPA you should include in your resume. 
What is 3.0?
300
This organization is often credited for being the first to develop effective recruiting strategies, dating back to the 1st century; they have roughly 1.3 billion members. 
Who is the Catholic Church?
300
A package a company or organization sends out; packages usually contain press releases. Other items can include product samples, background information, etc. 
What is a media kit? 
300
In 2009, this company had to do some major PR clean-up after two employees uploaded videos on YouTube of them carrying out awful acts to the food. 
Who is Domino's?
300
Research is represented by the first letter in this 4-letter acronym that describes the "PR Process". 
What is R.A.C.E.?
300
This is typically the maximum number of references a PR resume should have. 
What is three?
400
This is the current White House Press Secretary. 
Who is Sarah Huckabee?
400
A brief, written notice sent to media outlets containing hard, or breaking news about a company or organization including "who, what, when, where, and why". 
What is a media alert? 
400
This word is used to negatively describe when PR practitioners manipulate information, often after a crisis. 
What is "spin"?
400
This type of field research describes when a researcher observes from the point of view of the subject. 
What is ethnographic? 
400
You should omit this section of your resume after your first job after graduation. 
What is "Education"?
500

This famous circus founder is either loved or hated by PR professionals today. Some say he lied and cheated to the public, others thought he revolutionized entertainment PR. 

Who is P.T. Barnum? 
500

When a spokesperson in one location is interviewed via satellite by TV journalists elsewhere.

What is a satellite media tour? 
500
This sector of PR has to publicly respond to the most crisis situations. 
What is Government Public Relations?
500

This is what the planning method "MBO" stands for, which serves as a planning checklist with nine questions. 

What is Management by Objective? 
500
On average, this is how long an employer will scan your resume. 
What is 30 seconds?
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