PRSSA
How much is it to be a member
$55
What is public relations?
state of the relationship between the public and a company
How is PR different from advertising
Advertising is paid, uses mass media and guaranteed placement while PR is free, relies on earned media and has more credibility?
Wikipedia- credible or not?
Not credible
What does PRSSA stand for?
public relations student society of america
Who is the father of public relations?
Edward Bernays
What is the difference between PR and Journalism?
PR practitioners pitches brands to journalists and journalists chooses what brands to write about in their articles
What is reviewing existing information in books, articles and databases known as?
Secondary Research
Where was the last National Conference?
San Diego, California
What are the 5 types of organizations that you can work for as a PR practitioner?
1) Corporation
2) Agency
3) Government
4) Non-profit
5) Freelance/Consulting
What is using a variety of strategies and tactics to convey a consistent message?
Integrated marketing communications
What is a random sample
Random participants drawn randomly and have equal chance of being selected
Where is this year's National Assembly?
Arizona, Scottsdale
Who concentrates on finding unusual news angles and planning events to attract media attention?
press agent
How are marketing and public relations alike?
Both deal with relationships and employ similar communication tools to reach publics
What is qualitative research?
Open-ended survey questions, focus groups and in-depth interviews
What is the mission statement?
To provide exceptional service to our members by enhancing their education, broadening their professional network and helping launch their careers after graduation.
What is target audience?
The group that public relations practitioners are directing through messages to.
What is the difference between PR and marketing
PR is concerned with building relationships and corporate goodwill while marketing is concerned with customers and sales
What is quantitive research?
Hard data, statistics, percentages