Public Opinion
Department/Firm
Communication
Communication
Evaluation
100
opinions on controversial issues that one can express in public without isolating oneself
What is public opinion?
100
This depends on the type of organization, the perceptions of top management and even the capabilities of the public relations executive.
What is the role of public relations in an organization?
100
The third step in the public relations process
What is communication?
100
Five ways that people approach innovation
What are innovators, early adopters, early majority, late majority and laggards?
100
The last step in the four step plan.
What is Evaluation?
200
People who serve as catalysts for the formation of public opinion through their knowledge of and ability to articulate ideas about specific issues.
What are Opinion Leaders?
200
Corporate relations, marketing and corporate affairs, investor relations, public affairs, marketing communications, community relations and external affairs
What are the variety of names in the corporate world used for a public relations department?
200
To inform, persuade, motivate, and/or build mutual understanding
What are goals of communication?
200
Examples are Statue of liberty, Smoky the Bear, and "the finger."
What are symbols?
200
Measurement of changes in attitudes, opinions and behaviors
What is the most advanced form of evaluation?
300
Used to change or neutralize hostile opinions
What is persuasion?
300
This person can delegate authority, set production goals, hire employees, and directly influence the work of others.
What is a line manager?
300
Appropriate, meaningful, memorable, understandable and believable to the prospective recipient
What variables must a proposed message include?
300
Slackers, jocks, and librarian are examples of this.
What is a stereotype?
300
Media Impressions
What is the number of people "exposed" to media messages?
400
Deliberate and systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent.
What is propaganda?
400
Legal, human resources, advertising and marketing
What are the four departments where friction might occur with the public relations department?
400
The four elements in a basic communication model.
What are sender/source, message, channel, and receiver?
400
Recipient hears the message, understands it and reacts to it.
What tells you that you are communicating?
400
Pilot testing
What is pretesting an audience?
500
The persuasive messages contain the truth, are honest and candid.
What is ethically use of persuasion?
500
They provide objectivity, variety of skills/experience, extensive resources, special problem-solving techniques and credibility.
What can a public relations firm provide a client?
500
Awareness, Interest, Evaluation, Trial, Adoption
What is the Five Stage Adoption Process?
500
The media do not reflect reality:they filter and shape it. Media concentration on a few issues leads the public to receive those issues as more important.
What is the Agenda-Setting Hypothesis?
500
Examples are comment cards, asking attendees about the key messages of the spokesperson and intercept surveys
What are common methods to measure reasons behind event attendance?
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