History
Public Relations
How PR is Different
Research
Planning
100
He coined the term "public relations counsel."
Who is Edward Bernays?
100
Skills that a Public Relations Professional should have
What are written and interpersonal communication, research, negotiation, creativity, logistics, facilitation, problem-solving skills?
100
Journalists provide the public with news and information while PR personnel also want to change people's attitudes and behaviors.
What is the difference between PR and Journalism?
100
The R in the R-A-C-E acronym
What is Research?
100
The RACE acronym
What is Research-Action-Communication-Evaluation?
200
The first publicity release.
What was the Rosetta Stone?
200
Deliberate, planned, performance, public interest, two-way communication, management function
What are key words that help to define public relations?
200
How PR is different from advertising
What is advertising is paid, uses mass media and guaranteed placement while PR is free, relies on earned media and has more credibility?
200
Not an acceptable online database for information
What is Wikipedia?
200
Best approach to planning in public relations
What is strategic and systemic?
300
Creator of the R-A-C-E acronym
Who is John Marston?
300
An essential skill that is more necessary now than ever before for a public relations practitioner.
What is good writing?
300
The difference between PR and marketing
What is PR is concerned with building relationships and corporate goodwill while marketing is concerned with customers and sales?
300
Secondary Research
What is reviewing existing information in books, articles and databases known as?
300
First major component of the planning process in public relations
What is situation analysis?
400
Master of the pseudoevent
Who is PT Barnum?
400
The majority of PR professionals are employed here.
What are corporations?
400
Both deal with relationships and employ similar communication tools to reach publics
How are marketing and public relations alike?
400
Open-ended survey questions, focus groups and in-depth interviews
What is qualitative research?
400
The specific activities that will be done in the plan.
What are tactics?
500
An early example was inviting opinion leaders to see Tom Thumb performances
What is third party endorsement?
500
The group that public relations practitioners are directing through messages to.
What is target audience?
500
Integrated marketing communications
What is using a variety of strategies and tactics to convey a consistent message?
500
Hard data
What is quantitive research?
500
The strategy
What is the overarching concept to meet the objectives in a plan?
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