What is P.R.?
Research & Campaign Planning
Communications & Measurement
Odds & Ends
Entertainment, Sports, & Tourism
100
The acronym RACE stands for these words.
What is/are Research, Action, Communication, Evaluation?
100
This is the first step, and the letter "R" in RACE.
What is research?
100
This is the 3rd step in the RACE process.
What is communication?
100
This is a word, symbol, or slogan, used singly or in combination, that identifies a product's origin.
What is a trademark?
100
The standard head-and-shoulders portrait included in a celebrity media kit is called this.
What is a "mug shot"?
200
This is the fastest growing Public Relations market in the world.
What is China?
200
This kind of research is "soft" and asks open-ended questions.
What is qualitative research?
200
In an integrated P.R. media model these are the two styles of communication.
What are mass communication and personal communication?
200
These people often influence public thought and opinion.
Who are opinion leaders? What is an opinion leader?
200
This technique used by movies and TV leaks publicity a little at a time.
What is the "drip-drip-drip" theory/technique?
300
This element leads to the assessment of the P.R. program, it is essential to the process.
What is feedback?
300
This kind of research is "hard", it is based on numbers and facts.
What is quantitative research?
300
At any given time, there are these two kinds of audiences.
What are passive and active audiences?
300
The letters FCC stands for this government regulatory organization.
What is the Federal Communications Commission?
300
This term is used for hosting a sports event.
What is a sponsorship? What is sponsorship?
400
This company used P.R. & marketing to change its reputation of "junk food."
Who/what is Frito Lay?
400
A researcher stops you in the mall to ask you a few questions, it is called this.
What is an intercept interview?
400
These are the elements of the five-stage adoption process.
What is/are awareness, interest, evaluation, trial, and adoption?
400
This person inspired the toy teddy bear.
Who is President Theodore Roosevelt? Who is Teddy Roosevelt?
400
36% of leisure travelers belong to this group.
What is age 60 or older? Who are people age 60 or older?
500
The acronym IMC stands for this.
What is/are Integrated Marketing Communications?
500
This usually consists of 8-12 people, and is led by a trained facilitator.
What is a focus group?
500
The potential audience reached by a periodical or broadcast program.
What is/are media impressions?
500
Ivy Ledbetter Lee advised this family during the coal industry's "Ludlow Massacre."
Who is/are/were the Rockefeller family? Rockefeller's?
500
The term for a prearranged plan arranging for transportation, housing, most meals, and entertainment is called this.
What is a package? What is packaging?
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