Ethics & the Law
Management Competition & Conflict
Potpourri
Public Opinion & Persuasion
The Growth of a Profession
100
Part of a copyright article may be quoted directly.
What is fair use?
100
Proactive, strategic, reactive and recovery are the 4 phases of this.
What is the conflict management lifestyle?
100
This group now constitutes more than 70% of the P.R. practitioner's field.
What are women? What are females?
100
The Chinese government censors the Internet, it is called this.
What is the Golden Shield? What is the Great Firewall of China?
100
He is often referred to as the "father of modern P.R.."
Who is Edward Bernays?
200
Protection of a creative work from unauthorized use.
What is a copyright?
200
Attack the accuser, denial, excuse, justification, ingratiation, corrective action, and full apology are examples of this.
What is response to crisis? What are responses to crisis?
200
This is the world's most popular sport.
What is soccer?
200
This is a technique of persuasion that uses paid celebrities to promote products and services.
What is endorsement?
200
Press agents succeeded in glorifying this man as a frontier hero?
Who is Davy Crockett?
300
The term used for a printed falsehood.
What is libel?
300
This is a major occurrence that affects an organization, company or industry. It can have a negative impact.
What is a crisis?
300
This is often the first step taken in promoting a personality.
What is an interview?
300
This often serves to shape public opinion intensively and extensively.
What is controversy.
300
He was the first industrialist to use the techniques of "positioning" and "media accessibility."
Who is Henry Ford?
400
Standards and perceptions of what is "right" or "wrong."
What is ethics?
400
This is inevitable and omnipresent. It occurs when two or more groups/organizations vie for the same resources.
What is competition?
400
Celebrities thrive and crash in 140 characters called this.
What is Twitter? What is a Tweet?
400
This connotes falsehood, lies, deceit, disinformation, and duplicity.
What is propaganda?
400
The organization's acronym PRSA stands for this.
What is the Public Relations Society of America?
500
The letters SEC stand for this government agency.
What is the Securities and Exchange Commission?
500
These are the two extremes on the contingency continuum.
What is/are advocacy and accommodation?
500
This Italian cruise ship ran aground off the Tuscany coast.
What is the Costa Concordia?
500
The way that a journalists select certain facts, themes, treatments, and how they "shape" a story is called this.
What is framing? What is framing theory?
500
He is/was the master of the "pseudoevent."
Who is P.T. Barnum?
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