PRSA, etc.
Intent
Core Principles
Guidelines
A Little More Ethics
100
This is the year PRSA introduced its current Code of Ethics.
What is 2000?
100
This is the intent of the provision "Safeguarding Confidences?"
What is "to protect the privacy rights of clients, organizations, and individuals by safeguarding confidential information"?
100
According to the PRSA Code of Ethics, "client trust" requires this.
What is "appropriate protection of confidential and private information"?
100
This core principle of the PRSA Code of Ethics states that members shall: Act in the best interests of the client or employer, even subordinating the member's personal interests. Avoid actions and circumstances that may appear to compromise good business judgment or create a conflict between personal and professional interests. Disclose promptly any existing or potential conflict of interest to affected clients or organizations. Encourage clients and customers to determine if a conflict exists after notifying all affected parties.
What is "Conflicts of Interest?"
100
This core priciple of the PRSA Code of Ethics protects and advances the free flow of accurate and truthful information is essential to serving the public interest and contributing to informed decision making in a democratic society.
Free Flow of Information
200
This is the year PRSA introduced its first Code of Ethics.
What is 1950.
200
What is To maintain the integrity of relationships with the media, government officials, and the public. To aid informed decision-making.
What is the intent of the provision "Free Flow of Information"?
200
"Open communication fosters informed decision making in a democratic society" is the driving principle behind this provision of the PRSA Member Code of Ethics.
What is "Disclosure of Information"?
200
These are three of six guidelines of how a PR practitioner shall ensure "Disclosure of Information."
What are: Be honest and accurate in all communications. Act promptly to correct erroneous communications for which the member is responsible. Investigate the truthfulness and accuracy of information released on behalf of those represented. Reveal the sponsors for causes and interests represented. Disclose financial interest (such as stock ownership) in a client's organization. Avoid deceptive practices
200
This core principle of the PRSA Code of Ethics states "open communication fosters informed decision making in a democratic society."
What is "Disclosure of Information"?
300
Chartered in 1947, this is the world’s largest and foremost organization of public relations professionals.
What is PRSA?
300
This is the intent of the PRSA Code of Ethics core principle of "Safeguarding Confidences."
What is: "to protect the privacy rights of clients, organizations, and individuals by safeguarding confidential information"?
300
By adhering to this provision of the PRSA Member Code of Ethics, practitioners can avoid "real, potential or perceived conflicts of interest builds the trust of clients, employers, and the publics."
What is "Conflicts of Interest"?
300
This core principle of the PRSA Code of Ethics states that members shall: Follow ethical hiring practices designed to respect free and open competition without deliberately undermining a competitor. Preserve intellectual property rights in the marketplace.
What is "Competition?"
300
This is PRSA's only real sanction.
What is expulsion from PRSA?
400
These are the six PRSA Code provisions of conduct.
What are: Free flow of information Competition Disclosure of information Safeguarding Confidences Conflicts of Interest Enhancing the Profession
400
This is the intent behind "Diclosure of Information" in PRSA Code of Ethics.
What is: "to build trust with the public by revealing all information needed for responsible decision making"?
400
According to the PRSA Code of Ethics, "Competition" promotes this.
What is "Healthy and fair competition among professionals preserves an ethical climate while fostering a robust business environment"?
400
According to the PRSA Code of Ethics, practitioners shall follow these guidelines to ensure "Free Flow of Information."
What are: Preserve the integrity of the process of communication. Be honest and accurate in all communications. Act promptly to correct erroneous communications for which the practitioner is responsible. Preserve the free flow of unprejudiced information when giving or receiving gifts by ensuring that gifts are nominal, legal, and infrequent.
400
Their role is to educate members about the Code of Ethics and to help members understand how to conduct themselves ethically.
What this the PRSA Board of Ethics and Professional Standards?
500
These are the core professional values listed in the PRSA Code of ethics.
What are: Advocacy, Honesty, Expertise, Independence, Loyalty, Fairness.
500
This is the intent behind the provision of "Safeguarding Confidences."
What is "to protect the privacy rights of clients, organizations, and individuals by safeguarding confidential information"?
500
This is the core priniciple behind the provision of "Enhancing the Profession" in PRSA's Code of Ethics.
What is "Public relations professionals work constantly to strengthen the public's trust in the profession?"
500
According to the PRSA Code of Ethics, these are three of eight guidlines practitioners shall follow to ensure "Enhancing the Profession."
What are: Acknowledge that there is an obligation to protect and enhance the profession. Keep informed and educated about practices in the profession to ensure ethical conduct. Actively pursue personal professional development. Decline representation of clients or organizations that urge or require actions contrary to this Code. Accurately define what public relations activities can accomplish. Counsel subordinates in proper ethical decision making. Require that subordinates adhere to the ethical requirements of the Code. Report practices that fail to comply with the Code, whether committed by PRSA members or not, to the appropriate authority.
500
This is the practice of taking someone else's work or ideas and passing them off as one's own.
What is "plagarism"?
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