Definitions
Image
Oh No!
Reputation
It's a Crisis!
100
An important element of any public relations program is working with this important entity.
What is the media?
100
Another definiton for a public relations specialist.
What is an image shaper?
100
Celebrities crave it but it can be bad.
What is publicity?
100
PR is often used to help with this type of management.
What is reputation management?
100
During a crisis, you have to know how to work with this important group.
What is the media?
200
Another name for someone who protects a company's image or a brand.
What is a public relations specialist?
200
Public relations is said to have many of these types of audiences.
What is stakeholders or publics?
200
A quick way to communicate to key audiences is through this written platform.
What is a press release?
200
A notorious car maker that is using social media public relations to fix its reputation.
What is Toyota?
200
During a crisis, the first thing the PR director should do.
What is contact key stakeholders?
300
A plann process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication.
What is public relations?
300
Sometimes this marketing-related PR function is misunderstood and isn't always positive for a client or employer.
What is publicity?
300
When news is negative, a PR specialist might put this on the information.
What is a spin?
300
On definition of this concept is: "a term describing an ill-defined, mercurial and changeable group of individual judgments."
What is public opinion?
300
The capacity to understand, mobilize, coordinate and direct all strategic and policy planning functions toward the achievement of one objective: a meaningful participation in creating public policy affecting personal and institutional destiny.
What is Issues Management?
400
A marketing-related function in PR.
What is marketing communication?
400
A famous theory about motivation.
What is Maslow's Hierarchy of Needs?
400
A tool for helping with defining messages with three standard requirements.
What is message mapping? Includes: defining 3 key messages; 7-12 words per message; 3 supporting factos for each key message.
400
Is an expression of an attitude on a particular topic.
What is an opinion?
400
Defined by a situation that has reached a critical phase where dramatic intervention is necessary to avoid or repair major damage.
What is a crisis?
500
Deals with mostly internal communication.
What is Employee Communications?
500
A common term used with the public relations industry or professional.
What is propaganda?
500
Relationships with them can be adversarial.
What is a reporter?
500
Can be based on a number of characteristics such as personal, cultural, educational and even religious.
What is an attitude?
500
A few things that can occur: 1) Say nothing; 2) Say as little as possible; 3) Cite privacy laws or company policy; 4) Deny any guilt; 5) If appropriate share blame with others.
What is communicating in a crisis?
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