What is Combination of media to be used for a promotional campaign
200
has to have the right features - for example, it must look good and work well
What is Product
200
google
What is an example of an online promotion is paper click advertising what company does this the most
200
outbound marketing
What is advertising and promotions type of marketing
200
Image sharper, their job is to generate positive publicity for their client and enhance their reputation.
What is Job of Public Relation specialist
200
the average U.S citizen is exposed to hundred of
What is ad's
300
Price
What is this marketing technique? The _________ must be right. Consumer will need to buy in large numbers to produce a healthy profit.
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300
Advertising
What is paid for communication
300
The Four P's... Product, Price, Place, Promotion.
What is Marketing Mix?
300
Mutual understanding or positioning of the organization with its politics
What is public relations immediate goal
300
Cost per contact
What is The cost of reaching one member of the target market
400
A management function that evaluates public attitudes, changes policies and producers accordingly
What is Public Relations
400
inform and remind people in the target market about products and to persuade them to purchase particular products.
What is Promoting
400
In formation about an individual , product or organization that is distributed to the public through the media and that not paid for, or controlled by the seller
What is Publicity
400
what are the PR people called in Government
What is Press Secretaries
400
Reach
What is number of target consumers exposed to a commercial at least once during a specific period, usually four weeks?
500
Promotion
What is this Marketing technique? The target group needs to be made aware of the existence and availability of the product through ________. Successful __________ helps a firm to spread costs over a larger output.
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500
Advertising , sales promotion , direct marketing, Public Relations, Personal sell
What is Promoting
500
Newspapers, Magazines , Radio, Television, outdoor media , yellow pages, internet
What is advertising Media
500
Government
What is the larges public relations employer
500
Frequency
What is number of times an individual is exposed to a given message during a specific period