Audience Analysis
The outward characteristics of the audience
What are demographics characteristics?
Statements we hold to be true
What are beliefs?
An active process where you are specifically making an effort to understand, process, and retain information
What is listening?
To paraphrase, summarize or use your own words
What are the best ways to avoid plagiarism?
You can’t use a paper or outline that you presented in another class a second time.
What is self-plagiarism?
Taking one characteristic of a group or person and making that the “totality” or sum total of what that person or group is
What is totalizing?
A stable positive or negative response to a person, idea, object, or policy
What is an attitude?
Type of informed listening needed to listen to and interpret music, theatre, or literature
What is appreciative listening?
A false statement of fact that damages a person's character, fame, or reputation
What is defamatory speech?
Stealing, sneaking, and borrowing
What are three types of plagiarism?
Generalizing about a group of people and assuming that because a few persons in that group have a characteristic, all of them do.
What is stereotyping?
Goals we strive for and what we consider important and desirable
What are values?
To evaluate the validity of the arguments and information and deciding whether the speaker is persuasive and whether the message should be accepted
What is a critical listening?
A speaker’s credibility at the beginning of or even before the speech
What is initial credibility?
A speaker’s credibility at the end of the speech
What is terminal credibility?
Examining and looking at your audience first by its demographic characteristics and then by their internal psychological traits
What is audience analysis?
Important deficiencies that we are motivated to fulfill
What are needs?
The use of a clear central idea statement, preview of the main points, connective statements, and overall summary in the conclusion to reinforce the main ideas or points of a speech; the deliberate repeating of structural aspects of speech
What is planned redundancy?
A speaker’s credibility and trustworthiness (as judged by the audience members) throughout the process of the speech, which also can range from point to point in the speech
What is derived credibility?
A speaker’s credibility at the end of the speech
What is terminal credibility?
Mixture of different types of people and demographic characteristics within a group of people
What is heterogeneous?
The inner characteristics of the audience; beliefs, attitudes, needs, and values
What are psychographic characteristics?
A tendency to search for or interpret information in a way that confirms one’s preconceptions
What is confirmation bias?
The act of using another person’s words or ideas without giving credit to that person
What is plagiarism?
The speaker shows that he/she has expertise and sound knowledge about the topic, especially through firsthand experience
What is competency?