All About Mr. Clift
He's how old?!
54!
BMW ad shows mph, fuel economy, & features...
LOGOS
When I say write copy, I mean...
text; words that will sway a buyer
Innovative products are...
new in some way!
What is the rule of three?
Repeat something 3 times for effect and retention
His dog Peasley is...
Border collie mix
Kittens frolicking in a pile of blankets...
PATHOS
If I advertise on TV, radio, or in magazines, it's...
MARKETING
"I guarantee this product will work for 3 years."
Warranty
Mr. Bell is talking about Hulu, he's selling...
A service!
Prior jobs include...
elementary teacher; radio reporter; radio DJ; asst. principal; principal
Four out of 5 doctors recommend it
ETHOS
easy to read; colorful; visual image (etc.)
Sparkly ear buds for your smartphone are...
An accessory!
What does K.I.S.S. stand for?
Keep It Short & Simple
What is his hometown?
Fredericksburg; Stafford
Man in pain with migraine headache
PATHOS
What is a slogan?
the tagline of a product ("Just do it.")
What a product "does" is its....
Functionality!
Why would you use humor?
Powerful; connects audience; wakes them up
Name one degree he has...
Snoopy & gang selling MET Life Insurance
ETHOS
My logo is red and white concentric circles...
TARGET!
Wood, plastic, glass, and metal are...
Materials!
What does it mean to "humanize" yourself?
Be honest. Show you're not perfect.