Questions?
This type of question asks the audience to consider the truth or falsity of an assertion.
What is a question of fact?
This is a description of a Comparative Advantages structure.
What is a structure that uses two main points to compare options for the audience?
This is the definition for persuasion.
What is the process of creating, reinforcing, or changing people's beliefs or actions?
True or False: The speaker controls their credibility?
This is the first rule of audience analysis.
What is "don't rely on stereotypes, rely on data"?
This type of question asks the audience to consider whether a specific course of action should or should not be taken.
What is a question of policy?
True or False: Comparative Advantages structures are best suited to hostile audiences.
False. Comparative Advantages Structures are best suited to friendly audiences.
These are the three persuasive appeals.
What are ethos, pathos, and logos.
These are the two components of a speaker's credibility.
What are competence and character?
These are 4 things audience analysis can be used to analyze.
What are your audiences expectations, knowledge, attitude towards our topic, and demographics?
This type of question asks the audience to consider the worth, rightness, or morality of an idea.
What is a question of value?
This is one reason you should not use a Problem/Cause/Solution structure.
What is a lack of a distinct and obvious "cause" of the problem?
This is the difference between connotative and denotative meaning.
What is connotative meaning are meanings that are suggested by the associations or emotions triggered by a word or phrase, while denotative meanings are the literal or dictionary definition of a word.
These are the three types of speaker credibility.
What are Initial, Derived, and Terminal credibility?
This is a description/definition of the audience analysis process.
What is the process of identifying your audience and adapting your speech based on their interests, attitudes, and values.
Problem/Cause structures are best suited to which kind of question?
What are questions of policy?
These are the components of a Monroe's Motivated Sequence speech.
What are Attention, Need, Satisfaction, Visualization, and Action.
These are three (out of four) ways you can use language for persuasion.
What are using language clearly, accurately, vividly, and appropriately.
This is a type of reasoning that takes particular facts and makes more general conclusions.
What is reasoning from specific instances?
This is the second rule of audience analysis.
What is "don't ignore your data because it is inconvenient"?
This is an example of a question of value.
Accepting any answer that compares options (better/best, worse/worst), establishes a moral (good/bad, right/wrong), or evaluates worth (valuable/worthless).
These are they types of questions that can be well suited to a topical organization.
What are questions of fact and value?
This is a type of reasoning that establishes a cause and effect relationship.
What is causal reasoning?
Name and explain two fallacies (with an example of each).
Accepting only fallacies correctly identified and with proper examples (see slide 13 of W10D2 for a list).
These are two questions you could ask in an audience analysis to explore the attitude your audience has towards your topic.
What are how does your audience feel about the topic, do they have any established beliefs about it, and what could you do to make them agree with you on the topic?