The name of P&G's facial tissue brand
What is Puffs
The main raw ingredient used to produce Family Care products
What is pulp
This brand's slogan is "the quicker picker upper"
What is Bounty
The two highest selling types of Charmin toilet paper
What are Ultra Soft and Ultra Strong
The main method of transportation for pulp supply
What is rail
The number of Family Care brands that exceed $1B in sales/yr
What is 2: Bounty and Charmin
The country that Family Care sources the majority of it's pulp from
What is Brazil
Bounty is 2x more ______ than the leading ordinary brand.
What is "absorbent"
The slogan for Charmin Toilet Paper
What is "Enjoy the go!"
The number of continents that Family Care sells 99% of its volume to directly
What is 1. Family Care only sells directly to North America.
Family Care regrows at least ___ trees for every 1 used
What is 2 trees
Family Care protects the environment by complying with FSC standards... FSC stands for
What is "Forest Stewardship Council"
The shape that appears in Bounty paper towels' texture
What is a diamond
The new product being released in October 2025
What is Forever Roll
This city, which Family Care has a plant in, is known as the "paper capital" of the US
What is Green Bay, Wisconsin
The number of times consumers use paper each day (paper towel + toilet paper + facial tissue)
What is 13
The four spend pools in Family Care Purchasing
What are Pulp, Chemicals, Packaging, and Capital
This Super Bowl campaign generated a record number of impressions for Bounty. "You can't have football without _____, and you can't have ______ without Bounty"
What are "wings"
This new feature added to Charmin was introduced in 2023
What is "smooth tear"
This plant produces the most Charmin in the US
What is Mehoopany, PA
The number of Charmin Bears in each family (red/blue)
Five
The genus of tree grown in South America that helps generate softness and smoothness in paper production
What is Eucalyptus
The year in which Bounty was acquired by P&G
What is 1957
Charmin released an experimental product called "Ultra Eco" in 2022. This fiber was the key raw material to the new development.
What is bamboo
The number of railcars used per year to transport pulp for Family Care (estimate to the thousands)
What is 13,000