Cases
Describe what people do in the case of TW Uniform Invoice Lottery.
People ask for receipts or save them in the store. They then wait for the lottery results in every two months.
People get stickers or points when shopping in different stores.
This is a case of ....
sticker or point collection
Amy buys a new phone because all her friends have the latest model.
What behavioral economics idea is shown in this case, scarcity or social proof?
Social proff
What do people do in the case of using Easy Card or iPASS in Taiwan?
People use an Easy Card or iPASS to top up a certain amount of money; thus they can pay for the tickets or purchase instead of paying cash.
People buy products online because of the temporary sales.
What kind of case is this?
Online shopping sales
YouBike first 30 minutes free. The idea of behavioral economics refers to _____ offers encourage people to change their ____.
free / behavior
Describe what people do in the case of credit card discounts.
Consumers use a credit card to pay bills and then collect the points to reach a certain value for a free gift from the bank.
People choose the gourmet, highl-quality chocolate priced 15 cents when it is displayed with another ordinary chocolate at a price of 1 cent.
What is the key factor for people's choice?
price
In the dormitory, almost all of the female students are wearing WZU T-shirt.
What is the idea of behavioral economics?
They want to follow the t____.
trend
Describe what people do when they see the sign "Buy 1, Get 1 free"?
Buyers buy the second item which they might not really need, thinking they save the difference of price. In reality, they spend more.
In the initial test, university students helped themselves to take sodas within 3 days, but they left the money untouched in the second test.
Why didn't these students take the money?
Money refers to someone's possession. If it is taken, it means theft, leading to a crime.
People choose a restaurant with 4.8 stars instead of one with 3 stars.
The behavioral economics idea is that people rely on words of mouth, which is also knows as s___ p___.
social proof
Describe what people do in the case of long queue waiting for food or goods.
Consumers think the long line of people means good quality or delicious food.
Tina bought a limited edition of sports shoes.
What kind of case is this?
a temporary sale
People buy cosmetics or household items they do not really need because of the department store anniversary sales.
The major idea of behavioral economics that describes the shoppers' behavior is d____ (or p____).
discount / price