Shop(ping) In The Name of Love
There's Nothing Funny About Text Ads
Desktop, Tablet, Mobile… Oh My!
Bing Me Up Scottie
Digital Marketing Is More Than Paid Search?
100

This Google ad format produced 8% of Shopping clicks.

What is Showcase?

100

These position text ads produced just 11% of clicks in Q1.

What are 3 & 4?

100

This engine saw an 8 point increase in phone click share.

What is Google?

100

This ad format saw 25% growth Y/Y on Bing.

What are Product Ads?

100

This percentage of site visits were produced by Organic Search in Q1 2019.

What is roughly 25%?

200

Revenue per click for Google shopping was up 12% Y/Y for this device.

What is mobile?

200

Paid search spend growth decelerated due to this.

What is CPC growth slowing?

200

This ad format drove Google search ad spending on phones.

What is shopping?

200

These 2 browsers produced 44% of Bing traffic in Q1.

What are Microsoft Edge and Internet Explorer?

200

Facebook sees 95% of its traffic from these devices.

What are Phones and Tablets?

300

This change caused Google shopping search partner clicks to fall a point since Dec.

What is the Gemini transition to Bing Ads?

300

8.5% of Google text ad clicks came from this specific location within Google.

What is Google Maps?

300

Phone revenue per click was ___ percent lower than desktop in Q1.

What is 63?

300

This device produced 67% of paid search clicks on Bing.

What is desktop?

300

Google shopping sees this metric higher than both primary Amazon Ads.

What is CTR?

400

Showcase shopping ad queries were this percentage shorter than the average query length for other shopping ads.

What is 19%

400

Text ad spending fell this percentage Y/Y in Q1.

What is 41%?

400

Google phone search spend grew this percentage YoY.

What is 46%?

400

Bing and Yahoo search spend _____ Y/Y in Q1.

What is decreased?

400

Organic search visits for this browser were up 78% on mobile.

What is DuckDuckGo?

500

LIAs produced this percentage of Google shopping clicks in Q1 2019.

What is 13%?

500

Brand keyword spend grew this percentage YoY, down from this percentage in Q4.

What are 10% and 23%?

500

Google generated this percentage of paid search clicks on phones.

What is 96%?

500

Bing product ads accounted for this percentage of retailers paid search clicks in Q1.

What is 60%?

500

Sponsored Products accounted for what percentage of Amazon ad spend in Q1.

What is 85%?

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