Investing
True or False: Every company is on the stock market?
False, only publicly traded companies
What does it mean to act ethically?
To act based on what is the right thing to do that will have the best impact on the most people
What is an example of secondary research?
A google study, an article, etc.
Which of the following is NOT a common way to segment and define a target market?
A. Demographics (age, gender, income, education) B. Psychographics (lifestyle, values, attitudes) C. Geographics (location, climate, region) D. Chronographics (the time of day a product is used)
D. Chronographics (the time of day a product is used)
What is Mr. Marx's favorite food?
A) Sesame Chicken
B) Bacon covered Cheeseburger
C) Buffalo Mac & Cheese
D) Blueberry Muffin
D) Blueberry Muffin
What is one piece of a company called on the stock market?
Share
What does CSR stand for?
Corporate Social Responsibility
Why do companies conduct market research?
They conduct market research to learn more about the markets they are selling to and be more efficient with their time and strategies.
Provide a customer profile of someone who shops at Wawa in the morning?
father taking kids to school, stops for a coffee, works in a PR office, drives to and from work every day (Answers may vary)
Customer service in retail marketing deals primarily with
A. meeting the customer’s needs
B. completing a benefit package
C. understanding the wholesaler’s needs
D. getting promoted to manager
A. meeting the customer’s needs
What is the best way to determine success of an investment?
A) Total money made
B) Rate of Return
C) Did the investment go up or down
B) Rate of Return
Give me an example of a company that has acted unethically and what they did?
Many answers.
What is a focus group?
A collection of consumers who share insights and answer questions about a specific topic, product, or service?
What is the target market for Mastbaum student recruits?
7th and 8th graders, located in Philadelphia, interested in trades/careers (Answers may vary)
Which of the following is an example of highlighting the benefits of a product?
A. "This is the cheapest model we have, and is also on sale today."
B. "This will allow you to talk to both of your employees at the same time."
C. "This model has the most features."
D. "This is our most popular model."
B. "This will allow you to talk to both of your employees at the same time."
How is compound interest different than regular interest?
Compound interest collects returns on previous interest earned, not just the principle investment.
Provide me an example of a way a grocery store like ShopRite could as act with CSR in mind?
They could donate unsold food, they could raise funds for a thanksgiving giveaway, many other answers
A social media company did a survey and found that 70% of teens found the platform too negative. What is a conclusion they could decide based on this research?
Hint: Use one of the 4Ps.
Many possible answers.
What is the difference between a mass market and a target market?
DOUBLE JEOPARDY: Give me a real world example
A mass market is everyone who could possible use your product or service, a target market is who you are focusing your efforts on.
DJ: Answers may vary.
Which of the '4Ps' covers distribution channels, logistics, warehouse management, and deciding whether to sell through physical stores, online, or both.
DJ: What else is this also known as?
Place
DJ: Channel Management
If 1 share of Best Buy costs $150 and you want to buy 4 shares, how much money are you investing?
$600
What are the three CSR considerations for businesses when making a decision?
Economics, Legal, and Ethical
Tell me for each of the following if they provide QUALITATIVE OR QUANTITATIVE DATA OR BOTH?
- Surveys
- Interviews
- Focus Groups
- Surveys (QUANTITATIVE)
- Interviews (QUALITATIVE)
- Focus Groups (BOTH)
You are opening an amusement park in Northeast Philly - Describe your target market using demographics, psychographics, and geographics?
Answers may vary.
Walk me through the 4Ps for the barber shop across the street from Mastbaum.
Also, provide their target market.
Price: Affordable
Promotion: Signage
Place: Frankford Ave.
Target Market: Answers vary - men in Philly.