Promotion
Which advertising medium includes billboards, bus/ train ads (bus wraps), and stadium signage?
Outdoor or Transit
An ad that uses a cute puppy or a sad story to make the audience feel an emotion is using:..
Pathos
In marketing, what is a "Partnership"?
When two companies work together to help each other
Which of the following is NOT a common way to segment and define a target market?
A. Demographics (age, gender, income, education) B. Psychographics (lifestyle, values, attitudes) C. Geographics (location, climate, region) D. Chronographics (the time of day a product is used)
D. Chronographics (the time of day a product is used)
YOU MAY NOT ASK A TEAMMATE! YOU HAVE 15 SECONDS!
What are the 4Ps?
Product, Price, Place, Promotion
What is a major disadvantage of Outdoor (Billboard) advertising?
A) It is too cheap
B) People only see it for a few seconds while driving
C) You can't use colors
D) It's only for sports teams
B) People only see it for a few seconds while driving
Which persuasive technique focuses on using facts, statistics, and logic to convince a customer?
Logos
If the 76ers team and Dunkin' Donuts work together to sell a "Sixers Donut," how does this benefit each side?
Sixers can create buzz around the team for people who would not normally think of the Sixers, Dunkin can attract basketball fans as customers.
Which of the below is for INTERNAL use only at company?
a) press release
b) media advisory
c) press conference talking points
c) press conference talking points
Customer service in retail marketing deals primarily with
A. meeting the customer’s needs
B. completing a benefit package
C. understanding the wholesaler’s needs
D. getting promoted to manager
A. meeting the customer’s needs
A 30-second commercial during the Super Bowl is an example of which medium?
Broadcast
A commercial showing a professional athlete wearing a specific brand of sneakers to prove they are high-quality is using which technique?
Ethos
Why do companies practice CSR? (List one reason other than "it's nice").
Answers may vary: Build brand loyalty, improve public perception, attract employees
What is the main purpose of a Press Release?
Which of the following is an example of highlighting the benefits of a product?
A. "This is the cheapest model we have, and is also on sale today."
B. "This will allow you to talk to both of your employees at the same time."
C. "This model has the most features."
D. "This is our most popular model."
B. "This will allow you to talk to both of your employees at the same time."
When designing a display, the BEST way to give the impression of high-priced merchandise is to
a) present many items
b) use a sale sign
c) present a single or small number of items
d) use proper color combinations
c) present a single or small number of items
"Viral Marketing" is most commonly associated with which medium?
A) Outdoor
B) Print
C) Internet/Social Media
D) Radio
C) Internet/Social Media
A sports drink company, which offers 6 different flavors in multiple sizes of plastic bottles, is interested in creating a CSR campaign. What is an example that matches their product?
Answers may vary. Pot.: Using recycled bottles, donating money to clean the oceans.
If an athlete gets into legal trouble, which department handles the "damage control" for the team?
A) Marketing
B) Public Relations (PR)
C) Sales and Customer Relations
D) Community Relations
B) Public Relations (PR)
Which of the '4Ps' covers distribution channels, logistics, warehouse management, and deciding whether to sell through physical stores, online, or both.
DJ: What else is this also known as?
Place
DJ: Channel Management
A local minor league baseball team has a very small budget. Which medium is likely the cheapest for them to reach local teenagers?
social media
Answers may vary.
What does CSR stand for?
Corporate Social Responsibility
Give me at least two reasons it is beneficial for companies to announce their own news?
Control the narrative, save money, create buzz, more possible answers
Walk me through the 4Ps for Bruno Mars.
Also, provide their target market.
Service: Entertainment
Price: Varies, easy to access, expensive for in-person
Promotion: Social media, music on radio.
Place: smart phones, apps, concert venues
Target Market: Answers may vary.