AARP Media
MOJO
HIG
CAD
All Things Strand
100
The amount AARP Media was over order goal in Q1
83%
100
MOJO is expanding it's reach to this audience
Non-Members!
100
What is cost per policy goal for HIG?
500
100
The project focus shifted to this in 2023
Audience Testing
100
This person is the newest member of the Strand team as of 4/29/24
You're wrong, two people started dingus
200
AARP save this amount in premium costs by offering a digital premium.
29%
200
This project member currently holds the longest tenure on the project
Caitlin!
Joss doesn't count dingus
200
Hig saw it's budget increase by this amount
72%
200
These team members made up the CAD team before sunsetting in 2024
Bri, Khalilah, Taylor
Bonus: Cami
200
Taylor's baby name will be
Darcy
300
AARP Impact Orders grew by this % in Q1 YoY
29%!
300
This project member set the single game receiving record for his high school with 15 catches for 210 yards in the opening game of the season
300
This was HIG's strategic approach in Q1
Note: Points will only be awarded by to complete and thorough answers inclusive of punctation
Built a go-to-market plan to support HIG’s key success metric (CPC of $500*)
Launched with a set of publishers that will tee the campaign up for success
Leveraged HIG conversion data to implement campaign optimizations and drive improved efficiencies
Scaled publishers generating conversion volume and achieving efficient CPCs
300
CAD stands for the following
AARP CAD: Content Acceleration & Distribution for Digital Channels
300
This person was the most recent Wheel of Good Feels winner..
Bonus: Charity Picked
Tara Shea!
Saint Judes Children Hospital +9000