In the News
Acronyms
Fill in the Blank
Lunch & Learn
Publisher Services
100
In February, this company turned on its built in ad blocker which blocks formats that obscure access to content. 
What is Google (Source: Bi-weekly meeting in the news)
100
OTT
What is Over-the-Top (Source: Bi-weekly meeting)
100
An update to ______ slated for release later this year will provide publishers the ability to pull Placement ID's, their Ads.txt file, along with many other features. 
What is Publisher UI
100

Given the options Facebook, Ebay, and match.com, which was preferred option to marry according the the highly revered game, Friend, Marry, or Kill.

What is Ebay (Source: Lunch and Learn)
100
NAI compliance deals primarily with this aspect of a publishers website.
What is Privacy Policy 
200
This company made significant shifts in how it delivers music. It now lets its users listen to music on demand without subscription, in exchange, the listener will have to watch a 15-second video ad. 
What is Pandora (Source: Bi-weekly meeting in the news)
200
CTV
What is Connected TV (Source: Bi-weekly meetings)
200
Appnexus currently has a CPE Supply Integration and has generated $40k in revenue in February. ______ is currently in contract negotiations and is next to integrate with Conversant. 
What is OpenX (Source: Bi-weekly meetings)
200
This tool helps the Acquisitions team identify site demographic audiences. 
What is ComScore (Source: Lunch and Learn)
200
A website used by the publisher services team to verify ownership of a sites and often apps.
What is whois.net
300
Google released this new feature furthering user ad controls - particularly related to sound.
What is Mute This Ad (Source: Bi-weekly meeting in the news)
300
SMART
What is Specific, Measurable, Achievable, Relevant, Timely
300
________ accreditation on our attribution engine allows partners to licence it so we can ensure proper/accurate 3rd party verification.
What is MRC accreditation (Source: Bi-weekly meeting)
300
Tool that helps the Acquisitions team identify publisher reach. 
What is Alexa (Similar Web also accepted as an appropriate answer). (Source: Lunch and Learn)
300
This is the number of times the Publisher Services complete the Network Site Inspection throughout the course of the year. 
What is 4 - once per quarter (Source: TAG Guidelines)
400
In an effort to combat fake news, Facebook recently changed this and the outcome has affected traffic levels for many smaller publishers.
What is Algorithm (Source: Bi-weekly meeting in the news)
400
CPG
What is Consumer Product Goods (Source: Conversant Goals - this is one of the verticals that was recently created)
400
If you have any sensitive publishers, its best to filter out _____ campaign as its running multiple advertisers. 
What is SPRAX - Social Reality's campaign. 
400

According to the slide, "The Matchmaker- Advertisers and Audiences", Chad Peplinski was the perfect audience for this brand. 

What is Cabela's (Source: Lunch and Learn)
400
When two companies merge or one acquires another but wish to continue using the existing PID, this form must be signed.
What is Assignment and Assumptions (Source: Legal) 
500

This company got access to as many as 50 million facebook users information without consent causing facebook to audit all apps that got access to user information. 

What is Cambridge Analytica (Source Bi-weekly meeting in the news)

500
ROMI
What is Return on Marketing Investment (Source: Conversant Goals)
500

a recognition and customer data integration platform that makes the connections between you and the customer over time and across all borders and channels.

What is Agility Connect (Source: Conversant Goals meeting)

500
In Q4, ____% of new publishers revenue was generated by the Acquisitions team. 
What is 92% (Source: Lunch and Learn)
500
This is the last day of the month that a publisher can make edits to their payment profile in order for that change to affect the payment made on the 20th of that same month.  
What is the 4th day of the month (Source: Accounting)
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