I'm Your Customer
Know Your Enemy
"Our" States
Who made that?
Who Am I?
100

This Houston-based midstream operator moves natural gas and NGLs across the U.S. and needs low-latency connectivity between trading desks and pipeline operations

What is Targa Resources?

100

Flexential was formed through the merger of two regional providers — ViaWest and Peak 10 — giving it a strong footprint in this part of the country

What is the Western and Southeast U.S.?

100

This landlocked Mid-South state is the nation's largest producer of helium and has a major aerospace and defense manufacturing base — yet its largest city has no Equinix IBX, forcing enterprises to route through Dallas or Kansas City

What is Oklahoma?

100

This Finnish company invented the text message in 1992 — yet never monetized it directly, watching carriers pocket billions in SMS revenue while the inventor received nothing but credit

Who is Nokia?

100

I have been coordinating bike giveaways and home refurbishments for children in foster care for over twenty years — longer than most people on this team have worked in tech sales

Who is Melanie?

200

This refining and lubricants company — headquartered in Dallas — requires multi-site colocation to support refinery operations, ERP systems, and supply chain logistics

What is HF Sinclair?

200

Iron Mountain Data Centers has a unique competitive angle rooted in its legacy business — positioning data center colocation alongside this service that enterprises need for regulatory compliance

What is physical records and document storage (information management)?

200

This Chanhassen, Minnesota compound — located 20 miles southwest of Minneapolis — served as recording studio, concert venue, film production facility, and private residence for one artist for nearly four decades before becoming a museum after his death

What is Paisley Park?

200

This Israeli company invented the firewall in 1993 — a product so fundamental to modern cybersecurity that its founders had to explain to investors what a network security device was before anyone would fund them

Who is Check Point Software Technologies?

200

I spent nearly four years at a San Antonio-based managed hosting company that bet big on the cloud before AWS made that bet irrelevant — then used that experience to sell the infrastructure that sits underneath every cloud

Who is Damon?

300

This healthcare staffing company — with $31.2K MRC across Dallas and DC — has expansion targets in Houston, San Diego, Silicon Valley, and New York

What is AMN Healthcare?

300

QTS's primary customer segment — large cloud providers and government agencies requiring massive, customized builds — puts it squarely in this market rather than retail colo

What is hyperscale / wholesale colocation?

300


Before becoming one of the heaviest bands in metal history this Arlington, Texas group spent nearly a decade playing glam metal in the Dallas club circuit — releasing four independent albums the band later tried to erase from their official discography. Their original bass player is best friends with the man running this competition today — and also happens to be an Equinix customer 

What is Pantera (Tommy Bradford)?

300

This product — invented by a Minnesotan engineer in 1956 as a way to repair cracked windowpanes in Minnesota winters — was acquired by a conglomerate, rebranded seventeen times, and eventually became the best-selling consumer adhesive in U.S. history under a name that references neither its inventor nor its original purpose

What is Super Glue (Eastman Kodak / Loctite)?

300

My career began in eCommerce in 1997, ran through blade servers, SAP HANA, IoT analytics, and multi-cloud architecture — yet every job I have ever held has been based in the same Texas city

Who is Bob?

400

This diversified manufacturer with $756K annual spend across 13 IBXs is undergoing a GNT SDWAN transformation and is a strong fit for Equinix Managed Services

What is Leggett & Platt?

400

Digital Realty acquired this Amsterdam-based colocation and interconnection provider in 2020, dramatically expanding its EMEA footprint and making it a direct threat to Equinix in Frankfurt, Paris, and London

What is Interxion?

400

This character actor from Malvern — who wrote, directed, and starred in a 1996 film about a man with intellectual disabilities released from a psychiatric hospital in rural America — is the most acclaimed filmmaker born in this Mid-South state

What is Arkansas (Billy Bob Thornton — Sling Blade)?

400

This California-based athletic apparel brand was founded in 1998 by a former fashion buyer who noticed that yoga pants didn't exist in mainstream retail — she self-funded the first collection, sold it out of her car, and eventually built a company worth over $1 billion before selling it

Who is Lululemon

400

Before selling anything I wrote C++ code for handheld devices running a Microsoft operating system that no longer exists — deployed across retail stores and distribution centers for one of America's largest retailers

Who is? Krish

500

Baker Hughes's AI platform for oil and gas operations — a key digital transformation anchor across the energy vertical — goes by this name

What is Leucipa?

500

DataBank is a credible competitive threat in the Mid-South territory specifically because its Dallas headquarters and regional footprint give it local relationships with the same energy, manufacturing, and financial services customers Equinix targets — the Equinix counter in these deals must lead with this

What is interconnection ecosystem and global platform reach (Platform Equinix)?

500

This Mid-South state generates more electricity from nuclear power as a percentage of its grid than any other state in the territory — a fact relevant to data center site selection because nuclear baseload power offers the price stability and carbon-free attributes hyperscalers now require under clean energy commitments

What is Missouri?

500

I launched my jewelry company in 2002 with $500, sold door-to-door to Austin boutiques, and was rejected by every major retailer for three years — while raising a newborn alone. I later married a man who is close personal friends with the individual hosting this event tonight, systematically drained his bank account, and rode off into the sunset with the tennis instructor. Today I am worth $1 billion. He is not.

Who is Kendra Scott?

500

This individual was once asked to leave a customer briefing center because the facilities team mistook him for a model hired for the "Real Texas Men" marketing shoot happening down the hall.

Who is? Brock

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