Philly Fast Facts
Power of the Pack
Execution Excellence
Innovation & Insights
Metrics that Matter
100

What is Philly's Top Zero Mover?

Brookside Pomegranate

100

What Packtype needs your help in Walmarts?

Reese's Dipped Animal Crackers 

100

What three things are working in stores to build a winning partnership?

Permanent Fixtures

Inventory

Innovation

100

What is the #1 launch of the year?

Reese's Oreo

100

How many BPS is Hershey up in Dollar Share Change in the CMG category?

98bps

200

Where does Philly rank in Zero Movers in the Region?

29th

200

Which Packtypes are changing with the Take Home isle transformation?

Snack Size & Multipacks

200

What is the % unit lift from display in CMG

+57%

200

What are the three past successful innovations this year?

Reese's PB&J

JR Tropical

Frozen Berry Blast

200

What is the dollar value of the new salty traited items in Walmart per week?

$1.9M/WK

300
What dollar opportunity do we have for results in the second half of the year?

$200M

300

What WMT Week is the D1 Isle transformation?

WK 33

300

What is the Pre-Substitution goal for WMT Stores?

+95%

300

What are the key priorities for HWN?

Start Fast

Win the Shelf

NIL Pick Mindset

Win with Key Packtypes

300

What is the order % Change for halloween in Philly?

-1.9%

400

How much % Change has King Size End Caps caused?

+12%

400

What % Lift will the aisle transformation bring?

5-10%

400

Who can you ask to make a feature locatable in stores? 

KDMs

400

What are the key packtypes for HWN?

OPP, Jumbo, $10, $20

400

What are the impacts of AR

Location Impact and Display Impact

500

What is the Dollar Growth opportunity w/ 90% ST for Total Walmart in Halloween?

-10,319,445

500

What is new to the baking set?

York Baking Chips

500

What is the percent dollar growth for the March Madness survey selling execution?

About 60%

500

What week will cocoa be temporarily removed from the POG?

Wk 24

500

What are the impacts of IR?

Sales lift % and Predictive (pattern recognition)

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