🧠 Research Basics
This type of research tests objective theories by examining relationships among variables.
What is Quantitative Research?
This scale type uses labels or tags for classification, like gender or nationality.
What is a Nominal Scale?
What is data reduction?
Simplifying large volumes of data
In qualitative research, this process occurs both during and after data collection.
What is analysis?
Qualitative research often uses these data collection methods
What are Interviews and Focus Groups?
The ultimate goal of quantitative research is to achieve this type of modeling.
What is Predictive Modeling?
These types of data are collected in the form of extended speech and often require transcription.
What is verbal data?
What does data coding involve?
Labeling themes in data
The analysis process is said to help shape this part of the research.
What is the direction of data collection?
This type of sampling is more common in qualitative research due to its focus on meaning.
What is Non-Probability Sampling? (e.g., purposive or snowball)
This concept in quantitative research refers to drawing conclusions that apply beyond the sample studied.
What is Generalization?
A “Likert Scale” usually has this number of response categories.
What is Five? (Strongly Disagree to Strongly Agree)
Name one example of a theme coded from a critical incident.
Delivery promises
This key characteristic of qualitative research allows researchers to follow new insights during the study.
What is flexibility?
Instead of numbers, qualitative research focuses on these forms of data.
What are Words, Narratives, or Themes?
Name two purposes of conducting quantitative research.
What are Hypothesis Testing and Measurement? (Other correct answers: Generalization, Predictive Modeling, Objectivity)
This scale type allows for comparison of differences but lacks a true zero.
What is an Interval Scale?
What is the purpose of data categorization?
Organizing codes into themes
Recognizing themes, patterns, and relationships during data collection is a result of this type of process.
What is the interactive nature of data collection and analysis
Qualitative data can also be collected by converting visual media into written form, a process known as this.
What is transcription of video recordings?
In contrast to quantitative research, this research type focuses on understanding meanings, experiences, or concepts.
What is Qualitative Research?
This process transforms verbal data into a format suitable for analysis.
What is transcription?
What are two ways to develop codes and categories?
Inductively and deductively
This benefit of interactive analysis helps researchers decide whether to adjust future data collection.
What is identifying whether related data exists?
In contrast to objectivity, qualitative research emphasizes this researcher trait.
What is Subjectivity or Reflexivity?