Branding & Promotion
True or False ?
Branding and promotion are not essential in sports and entertainment marketing.
False
The definition of Marketing Information Management ?
What is to collect, analyze, and use data to make informed marketing decisions ?
involves following laws and doing what is morally right when promoting products.
What is Legal and ethical marketing ?
Promotion refers to ?
The activities businesses use to inform, persuade, and remind consumers about their products or services.
Data collected firsthand for a specific purpose.
What is Primary Data?
Principles that guide right and wrong behavior.
What is Ethics?
What is a focus group used for?
To gather detailed opinions from a small group of people about a product or service.
A graphic symbol that represents a brand (e.g Nike swoosh)
What is Logo ?
The NFL uses fan surveys and social media analytics to learn what merchandise fans buy most often and when they engage online, helping teams design better promotions.
This is an ... of MIM?
What is Example ?
A legal agreement between two or more parties.
What is a Contract?
Managing a brand’s image and relationships with the public.
What is Public Relations ?
The process of collecting and interpreting data to make business decisions.
What is Data Analysis?
Promoting products with misleading or untrue claims.
What is False Advertising?
Definition of brand equity
The added value a brand gives a product through reputation and customer trust.
When a celebrity promotes a product to increase sales.
What is Endorsement ?
A structured collection of data used to organize information.
What is a Database ?
Legal responsibility for one’s actions or products.
What is Liability?