What is One characteristic of event marketing involves promoting and selling
100
niche market
Males between the ages of 18-35 who are sports-minded and live in Orlando, Florida is an example of a
100
So you can achieve your objectives
Why is it important to define your project precisely
100
Media relations
Which of the following marketing activities involves writing press releases and organizing news conferences for a sport organization
100
include spectators and participants
A unique characteristic of the sport industry is that it seeks to attract markets that
200
at the same time
What is A characteristic of an event is that it is produced and consumed
200
young men, ages 12-34
The promoters of an extreme-sports weekend would most likely target which of the following
200
To make sure the project's quality doesn't suffer
Why is it important to think ahead about how you will monitor your project
200
Buying commercial time on television
You are marketing the premiere of a new Lexus model, which will be revealed at a car show in Detroit. You are in charge of advertising. Which of the following would be your responsibility
200
increased job creation and more consumer spending.
When a professional football expansion team is established in a community, the economic impact might result in
300
disposable income
What is An important part of target marketing in the sports and entertainment industry involves appealing to potential customers who have
300
psychographics
When a sport marketer considers factors such as lifestyles and interest levels in a specific sport, s/he is segmenting a market on the basis of
300
Multistage
A basketball team wins a postseason playoff game and proceeds to play another team for the regional championship. In what type of tournament is the basketball team participating
300
sponsorship management
A person responsible for matching up corporations with events that reach their target market has a career in
300
fiscal
The Chamber of Commerce for a large city estimates the income for the city generated by the sales tax, parking fees, food-service tax, and amusement tax collected as a result of a rock concert. This is an example of _______________ impact
400
demographics
What is Which of the following is a factor that sports and entertainment marketers consider when targeting customers for a specific event
400
change
What should a business anticipate when developing a project plan?
400
To outline all of the activities needed to prepare for the event
Why do event organizers develop production schedules
400
Provides products that are different for each consumer
Which of the following usually is a characteristic of the sport/event industry
400
attracting tourist dollars.
Professional sports teams benefit their surrounding community by
500
satisfy customer wants
What should a sports or entertainment event do in order to be successful?
500
With a project plan, you can mentally walk through your project from start to finish
Which of the following is a true statement about project planning
500
Merchandising
Which of the following marketing activities involves responsibility for a sport organization's licensing activities
500
achievement
The core benefits to customers who purchase sport products include entertainment, health, and
500
sport media
A baseball game broadcast on the radio is an example of