Amex 1
EDM 1
Amex 2
EDM 2
Amex 3
100

Who is CF Frost?

Charles F. Frost. an account executive that worked for Ogilvy & Mather, which handled advertising for American Express.

100

What is the expansion of the acronym EDM?

  1. Enterprise Device Management
  2. Enterprise Database Management
  3. Enterprise Data Management
  4. Enterprise Domain Management

Enterprise Data Management

100

What year did Amex introduced the Money Order?

1882

100

In the context of EDM, what is a data warehouse?

  1. A system used for operational data processing.
  2. A repository for storing and managing large volumes of historical data.
  3. A type of database optimized for transaction processing.
  4. A tool for managing real-time data analytics.

A repository for storing and managing large volumes of historical data.

100

Who were the founders of American Express in 1850?

Henry Wells, William Fargo & John W. Butterfield

200

What EPL Team is sponsored by Amex?

Brighton & Hove Albion FC.

200

Which of the following is NOT a component of enterprise data management?

  1. Data governance
  2. Data integration
  3. Data warehousing
  4. Data mining

Data mining

200

What year was Amex founded?

1850

200

Which of the following best describes master data management (MDM)?

  1. A method for data encryption.
  2. The process of managing critical business data shared across an enterprise.
  3. A type of cloud storage solution.
  4. A real-time data processing system.

The process of managing critical business data shared across an enterprise.

200

What year did American Express introduce the first charge card?

1958

300

What was original color of the card?

Purple

300

What is data governance?

  1. The process of storing large volumes of data.
  2. The management of data flow within an organization.
  3. A set of processes to ensure the formal management of data assets.
  4. The analysis of data for decision-making.

A set of processes to ensure the formal management of data assets.

300

Before the credit card, what famous Amex product helped travelers get around the world?

Travelers Cheques

300

What is the purpose of data quality management in EDM?

  1. To store data in the cloud.
  2. To enhance the performance of data processing systems.
  3. To ensure data is accurate, complete, and reliable.
  4. To provide high-speed data analytics.

To ensure data is accurate, complete, and reliable.

300

What is the name of the Amex watchdog that is a symbol of trust, security, and vigilance?

Sir Charles Frosty Blue;  “Blue” for short

400

What year was the first plastic card introduced?

1959

400

What is the primary goal of enterprise data management (EDM)?

  1. To improve the speed of data processing.
  2. To ensure data accuracy, consistency, and accessibility.
  3. To reduce IT costs.
  4. To increase hardware storage capacity.

To ensure data accuracy, consistency, and accessibility.

400

What ancient Roman figure is featured in many Amex products?

Centurion/Gladiator

400

Which of the following is a key benefit of enterprise data management?

  1. Increased data storage capacity.
  2. Improved decision-making through better data accessibility.
  3. Reduced need for data backup.
  4. Faster network speeds.

Improved decision-making through better data accessibility.

400

What was the initial name Membership Rewards launched under?

Membership Miles

500

What is the official name of the black card?

Centurion Card

500

What does a data steward do?

  1. Manages the hardware for data storage.
  2. Ensures data policies are followed and manages data quality.
  3. Develops software applications for data analysis.
  4. Handles network security for data transmission.

Ensures data policies are followed and manages data quality.

500

True or False, did Amex have a Horse Stable in its original headquarters?

True

500

What is the role of metadata management in EDM?

  1. To manage data storage hardware.
  2. To provide information about the data, such as its source, format, and usage.
  3. To analyze big data in real-time.
  4. To manage network security for data transmission.

To provide information about the data, such as its source, format, and usage.

500

Can you list Amex CEOs?

  1. Henry Wells (1850–1866)
  2. William Fargo (1866–1881)
  3. J. C. Fargo (1881–1914)
  4. George C. Taylor (1914–1923)
  5. Frederick P. Small (1923–1944)
  6. Ralph Reed (1944–1960)
  7. Howard L. Clark Sr. (1960–1977)
  8. James D. Robinson III (1977–1993)
  9. Harvey Golub (1993–2001)
  10. Kenneth Chenault (2001–2018)
  11. Stephen Squeri (2018–present)
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