Sports PR Intro
Hannah freelances for this soccer team.
What is AFC Toronto?
This is the driver to get your audience to read your release.
What is the headline?
This brand ran out of chicken in 2018.
This is an out-dated term to reference your personal list of contacts.
What is a rolodex?
When a press release lacks this, it is aiming to get general coverage - which is a PR no-no!
What is purpose?
This is the purpose of public relations.
What is developing a positive image of an organization and its brand?
This is where you can add all your contextual W's.
What is the body?
This NBA player received a lifetime ban from the league for violating the gambling policies.
Who is Jontay Porter?
This is when you'd reference a journalists work or interests that relate to your pitch.
What is personalizing the pitch?
This is when there is an overboard of details that don't clearly define what the release is about.
What is too long to get to the point?
This stem of PR would deal with the Calgary Flames.
What is Team PR?
These are only used in opportunities to add additional value and can be pulled directly for journalists.
What is the quote block?
This 9x WNBA All-Star was detained and arrested on smuggling charges by Russian customs officials.
Who is Brittney Griner?
This is what is offered when a journalist is the only one to access a person.
What is an exclusive interview?
A press release needs this element to give direction on what you want your audience to do.
What is a call-to-action?
This element of PR deals with putting out "fires".
What is crisis communications?
This is "the fine print".
What is the boiler plate?
After an offseason of accusations, this Argos player was suspended for the first nine games of the 2024 season.
Who is Chad Kelly?
This is why you want your subject line to have the key details.
What is to grab attention/make it searchable in the inbox?
This is the linguistic style used for casual or informal communication and not for press releases.
What is colloquial language?
This longtime TSN host was featured when the class was asked to write bios.
Who is James Duthie?
This isn't very sexy but delivers key details to supplement the headline.
What is the subhead?
This 'American Hero' was banned from his iconic annual sporting event, for taking on a competitor's sponsorship.
Who is Joey Chestnut?
This is a timely email sent after your original pitch.
What is an effective follow-up?
This element of punctuation should only be used in quotes.
What is an exclamation point?