Vocabulary
Vocabulary
Strategies
Strategies
Reading 1
100
Define the term "advertise."
To tell people about a product to encourage them to buy the product.
100
What is the noun form of the word "advertise"?
Advertisement.
100
What is the strategy that uses a story to make you happy?
heart strings
100
What do advertisements sometimes use to target young children?
Cartoon Characters
100
Name at least three places where someone can see an advertisement.
Answers will vary. Example: TV, internet, bus station.
200
If you study for the quiz, your chances of getting an "A" will improve _____________.
significantly
200
On __________, it takes 7 minutes for a human to fall asleep.
average
200
What strategy uses a repetitive song in commercials?
Sounds Good
200
What strategy involves seeing the same thing over and over again?
Repetition
200
What is it called when an advertisement is intrusive and found in a public place?
Ambient Advertising
300
Use the term "target" in a sentence.
Answers will vary. Example: I'm trying to hit the target.
300
It is _______ that you come to class during presentations.
critical
300
Give an example of an advertisement that uses "Ideal Kids and Families."
Answers will vary. Example: A Hamburger Helper advertisement that shows the family sitting down together for dinner.
300
Give an example of an advertisement that uses "Family Fun."
Answers will vary. Example: A commercial for a board game that shows the family playing and laughing together.
300
What is it called when celebrities subtly advertise for a company?
Stealth-Endorsers
400
I tried to be _________ when sneaking up on my friend.
stealthy
400
The __________ child kept interrupting his parents.
intrusive
400
What is it called when an advertisement uses a celebrity?
Star Power
400
What is it called when one company says bad things about another company in its commercial?
Put Down
400
What is it called when company are seen in video games or movies?
Product Placement
500
Use the words "celebrity" and "subtle" in one sentence.
Answers will vary. Example: Because of their fame, it is hard for celebrities to live subtle lives.
500
Use the words "effective" and "endorse" in one sentence.
Answers will vary. Example: The advertisement that used a celebrity to endorse the product was effective.
500
What is the following an example of? "13 million people are now using Geico for their car insurance!"
Bandwagon
500
What is the following an example of? "Come eat at Starbucks! We really care about you!"
Weasel Words
500
What is it called when companies use your personal information to advertise?
Targeted Advertising
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