Chapter 1- Part 1
Chapter 1- Part 2
Chapter 2-Part 1
Chapter 3- Part 1
Chapter 3- Part 2
100
According to The Boston Consulting Group (BCG), _________ are fairly speculative products that have high-risk potential. They may be profitable, but because they hold a small market share, they may be vulnerable to competition.
What is Question Marks
100
UNWTO expects by 2020, ______ will become one of the world’s major outbound tourism markets, generating globally 100 million tourists.
What is China
100
Human needs are arranged in a hierarchy, from the most pressing to the least pressing. These needs are known as _______ Hierarchy of needs.
What is Maslow's Hierarchy of needs
100
Forces close to the organization that can affect an organization’s ability to serve its customers
What is Microenvironment
100
A statement that suggests what we do or what we do best is referred to as a:
What is Mission Statement
200
Any person travelling to a place other than that of their usual environment for less than 12 months is generally referred to as
What is Visitor
200
The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual (consumer) and organizational objectives
What is Marketing
200
The stages through which families pass from marriage through children to retirement years
What is Family Life Cycle
200
A method of establishing a distinctive identity for a product based on competitive differentiation from other products is called:
What is Branding
200
To sum up the main points of the marketing plan at the beginning of a marketing plan is called
What is executive summary
300
The activities of persons travelling to and staying places outside their usual environment for not more than one year for leisure, business or other purposes is called?
What is Tourism
300
Canada’s top source of international visitors is:
What is USA
300
Groups that have a direct (face to face) or indirect influence on a person's attitude or behaviour
What is reference groups
300
What type of analysis allows an organization to identify and highlight the market trends and compare the level of loyalty of consumers?
What is Competitor Analysis
300
A _____ is a written, short-term plan that details how an organization will use its marketing mix to achieve its marketing objectives.
What is Marketing Plan
400
The tourism market is one that reflects the ____________ of consumers for a very wide range of travel and hospitality products.
What is demands
400
Norms, beliefs and rituals that define a group of people or a way of life can be referred to as:
What is Culture
400
A consumers enduring favourable or unfavourable cognitive evaluations, emotional feelings and action tendencies toward some object or idea
What is Consumer Attitudes
400
What type of analysis allows an organization to identify and highlight the market trends and compare the level of loyalty of consumers?
What is Competitor analysis
400
The strategy that consists of an innovative technological breakthrough, and which can take competitors a long time to imitate, is called:
What is Differentiation
500
This reflects the demands of consumers for a wide range of travel and hospitality products:
What is Tourism market
500
A position in society that factors in wealth, income, education and occupation.
What is Social Class
500
The gaps between what people have and what they would like to have, seen as the force that arouses motivated behaviour
What is needs
500
A statement that says "Where we want to be" is referred to:
What is Vision Statement
500
____________ describes when the product or service is usually purchased and who does the purchasing of the product.
What is Target Market
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