Nearly 75 percent of the world's population lives in these countries.
Less-developed countries (page 143)
100
Most research on the contentious environment of advertising agencies names this department as the focus of conflict.
Creative department (page 163)
100
Name one difference between a banner ad and a corporate homepage.
A banner ad is paid on placed on a site with editorial content. (page 183/185)
100
A database, benefit structure and communication strategy are all elements of what kind of program.
Frequency marketing program (page 208)
100
Name the greatest advantage of international affiliates over global agencies.
Greater knowledge of local markets (page 152)
200
Using different creative executions in different markets is a characteristic of what kind of campaign?
Localized campaign (page 152)
200
The ability to hold together inconsistent elements and focus, the ability to step outside of everyday logic and the ability to see outside of "the way things are", are all characteristics of this advertising essential.
Creativity (page 160)
200
Being able to target a specific market, being able to track customer interaction and being able to change creative quickly, are all advantages of advertising where?
Internet (page 181)
200
This type of customer information reveals characteristics of a neighborhood.
Geodemographic (page 206)
200
True/False: advertising times, national symbols and advertising appeals are all regulated in international markets.
True (page 150).
300
The medium with the most localized worldwide coverage is
Newspapers (page 148)*
300
This document is prepare jointly between the client leader and the agency account executive.
Creative brief (page 168)
300
The world wide web is available how many hours per day?
24 hours (page 181)
300
RFM stands for what?
Recency, frequency and monetary (page 208)
300
Using this type of design, advertisers are able to create a website the adjusts to fit various screen sizes.
Responsive design
400
High per capita income and high GDP define what type of country.
Highly industrialized countries (page 144)
400
True/False: What is the right creative approach to take is the last question answered by the creative brief.
False (page 168)
400
What type of software counts traffic to a site, provides user information and tracks behavior?
Web analytic software (page 191)
400
These types of programs close the sale, identify prospects for future contact, furnish product information and engage customers.
Direct marketing programs (page 202)
400
In advertising, what does QR stand for?
Quick response (codes)
500
This type of agency has advantages of consistent message and understanding of the brand and campaign and has political leverage.
Global advertising agencies
500
Reference to one's own cultural values or experiences are known as this.
Self reference criterion (page 172)
500
Name the two main media used on the Internet.
Email and the World Wide Web
500
In direct marketing, what does CPO stand for?
Cost per order (page 204)
500
This type of app has access to features on a phone (such as the camera)