Unit 1 (Introduction to BM)
What is the legal structure of Peacewick University?
Not for profit business
Explain two benefits of PU having part time workers.
Lower Cost;
More Recruitment;
Often doesn't recquire training;
Etc.
Define capital expenditure
Spending funds on physical assets.
Etc.
Outline three different characteristics of a market
Market Size;
Customer Base;
Barriers to Entry;
Competition;
Geographic Characteristics;
Demographic Characteristics;
Market Growth Rate;
Seasonal and Cyclical Characteristics.
Define the term offshoring
Extension of outsorcing, involves relocation.
Etc.
Identify three of Peacewick University's stakeholders.
Representatives of the community;
Employees;
Government;
Students;
Managers;
Etc.
Explain how lack of motivation was responsible for high staff turnover.
The lack of emotions of the employees does not allow them to fulfill their autonomy and purpose goals, therefore they're dismissed.
Etc.
State one intangible asset of PU.
History;
Reputation;
Etc.
How did Adriana see marketing expenditures and how would you categorize them?
Aggressive marketing strategies;
Worthwhile investments;
Etc.
Discuss the role of insfrastructure in PU.
Outside of online-based classes, infrastructure is a crucial part of PU's business
What sectors does Peacewick University operate in and why.
Tertiary: education service
Quaternary: research (IT faculty)
Outline two impacts of the pandemic in PU
student and teacher dissatisfaction
lack of appropriate equipment
Etc.
State one reasons behind PU's cashflow issues.
High labour turnover;
Debt;
Etc.
Discuss the impact of promotion on an organization like PU.
More recognition;
More customers;
More motivation towards workers;
More satisfaction from current workers;
Etc.
Define Government incentives
Financial motivators offered by the state to businesses to locate in a particular area or regions, perhaps due to high unemployment.
Outline two elements of PU's Business Plan.
Installation of renewable energy sources.
New building for the faculty of music.
Etc.
Explain two factors causing Adriana to opt for redundancy
To prevent burnout;
Stability;
Assures quality;
Etc.
With reference to PU, outline two sources of finance suitable to opening a new campus in country B.
Loans;
Retained Profit;
Shared Capital;
Etc.
Should PU opt for an "above the line" or "bellow the line" promotion? Explain your answer. (There are no wrong answers).
(Hear all answers + teacher's opinion)
Discuss the importance of innovation in PU
New idea in order to fulfill an existing need;
Innovations in online classes;
Etc.
With reference to PU, explain a possible conflict between stakeholders.
Conflict between leadership team and teachers;
Jim Summerfield & Patricia Hughes;
Conflict between student community and teaching faculties;
Etc.
Explain Adriana's leadership style
Situational
Is flexible
Response to situations
Spends most of her time dealing with critical problems
Etc.
How can the government affect PU?
Political issues;
Government Grant;
International Students Citizenship;
Etc.
Briefly outline and explain a marketing plan to apply to PU's situation. (1 winner only)
(Hear all answers + teacher's opinion and select a winner)
Discuss the importance of crisis management for PU
prepares the individuals to face unexpected developments;
Employees adjust well to the sudden changes in the organization;
Employees can understand and analyze the causes of crisis and cope with it in the best possible way;
Etc.