Activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at large
What is marketing
100
the value people believe they receive from
a product or service
What is benefits
derived
100
The possibility of financial gain or loss of
personal injury
What is Risk
100
paid form of communication delivered by a product maker or seller to consumers
What is advertising
100
Underwriting an event for the purpose of
gaining positive association for a brand with
the event, the participants, and/or the
attendees
What is Sponsorship
200
Takes place when organizations participate in events to some degree rather than sponsor the events.
What is ambush marketing
200
the capability to produce products or
services more efficiently and economically
then the competition
What is comparative
advantage
200
Involves preventing, reducing, or lessening
the negative impacts of risk.
What is Risk
Management
200
any unpaid media attention - positive and negative - about a business and it's products, services or events
What is publicity
200
A person's public expression of approval or
support for a product or service
What is Endorsement
300
The money that is left over from a consumer's income after paying for basic living necessities such as food,
shelter, and clothing
What is discretionary income
300
includes all of the consumers who will
purchase a product or service
What is economic
market
300
Businesses that face uninsurable risks must
assume the cost of the risk.
What is Risk retention
300
number of people in a target audience expected to receive the message through the chosen medium
What is reach
300
The give-and-take between the event, the
sponsors, and the fans.
What is Exchange
400
the number of times per advertisement, game, or show that a product or service is associated with an athlete,
team, or entertainer.
What is gross impression
400
the percentage of total sale of a product or
service that a company expects to capture
in relation to its competitors
What is market share
400
Financing provided to start a company in
return for owning part of it.
What is Venture
capital
400
offer short term discounts to distributors and retailers for selling/participating in the promotion of a product
What is trade allowances
400
One of the strongest mediums for passing
on messages about product and services
What is Social network
500
A unique blend of product, place, promotion, and pricing strategies designed to produce mutually satisfying
exchanges with a target market
What is marketing mix
500
focus on characteristics that can not be
physical measured values, interests,and life
style choices
What is pyschographic
segmentation
500
A company's wealth in the form of money or
property.
What is Capital
500
promotion where a few online mentions turn into a real buzz about something that propels it to a big hit
What is viral campaign
500
A person, organization, or business that give
money or donates products and services to
another person, organization, or event in
exchange for public recognition