Seller Objections
”But Zillow says my home is worth more”
“Let’s look at local market data and comparables to find a realistic and competitive price”?
This marketing tool includes social media campaigns, pro photos, and targeted ads.
A comprehensive digital marketing strategy
Your client insists on pricing $50,000 over market value. What should you do?
Educate them with data and show potential consequences of overpricing
The #1 thing sellers should do before photos and showings.
Declutter and Clean
A listing that’s been on the market too long without offers is often referred to as this.
Stale
“I Don’t want to stage the home—It’s fine as it is.”
“Staging helps buyers emotionally connect and often leads to quicker, higher offers”?
This analysis helps determine the right listing price.
A Comparative Market Analysis (CMA)
Your seller is upset after a lowball offer. How do you respond?
Remind them it’s just a starting point and a sign of interest—let’s counter strategically
These two areas of the home typically have the highest return on improvements.
Kitchens and Bathrooms
This term refers to the first few days a listing hits the market—when interest is highest.
The Golden Window
“I want to try to sell it myself first.”
“I understand the idea, but I can show you how I’ll net you more and reduce stress by managing every detail”?
The value of professional negotiation often translates to this for sellers.
A higher sale price and better terms
You know their home smells strongly of pets. What now?
Gently mention that neutral scents appeal to more buyers and suggest easy fixes
This is what buyers often remember most after a showing, beyond features or layout.
How the Home made them feel.
A seller concession offered to buyers, often to help cover repairs or closing costs.
A Seller Credit
“We’ll just wait for the market to go up again.”
“That may or may not happen—we can’t time the market, but we can price right for today’s conditions”?
The reason having a strong agent network benefits sellers during a listing.
“Increased exposure and potential buyer matches through agent-to-agent connections”?
Your sellers refuse to allow showings during weekdays. What do you say?
“Limiting access could reduce buyer interest—let’s find a compromise that protects your time but keeps us competitive”?
This type of inspection can be done before listing to avoid surprises.
A Pre-Listing home inspection.
This document outlines your agency relationship and duties to your client.
The Listing Agreement AND Consumer Relationship Guide