Researcher Reveals
Before becoming a renowned Psychologist, this current CAIDe Lab member worked as an engineer for Proctor and Gamble, helping develop the formula for Biz Bleach.
Who is Dr. Ellen Peters?
This comprehensive manual provides standardized criteria for the diagnosis and classification of mental disorders, aiding clinicians and researchers in understanding and treating psychological conditions.
What is the Diagnostic and Statistical Manual of Mental Disorders/DSM-5?
The Duck, known to some UO students as Puddles, resembles this famous cartoon character.
Who is Donald Duck?
(In 1947, the Athletic Director for UO at the time—who was a friend of Disney cartoonist Mike Royer—met with Walt Disney to get permission to use the likeness of Donald Duck for the UO Mascot. However, it was not legally binding, and Disney later questioned this agreement. Luckily, a photo existed of Walt Disney himself wearing a jacket with the UO Duck on it. After that, a formal agreement was granted—but only for athletics, not all of UO.)
This iconic character, known for his famous catchphrase “Only you can prevent forest fires,” has been a symbol of fire prevention in the United States since 1944.
Who is Smokey Bear?
This holiday's name is derived from the name of this pagan goddess, Ēostre or Ostara, who was associated with springtime and fertility, reflecting her connection to the changing of seasons and renewal.
What is Easter?
Ostara is played by Kristin Chenoweth in the show American Gods. The show is how I learned about this specific etymology.
Also, her sacred animal was the rabbit/hare = easter bunny.
This lab member does not have feelings in two fingers due to an avocado-cutting accident.
Who is Dr. Cathy Slavik?
This cognitive bias, often used as a mental shortcut, leads individuals to make judgments and decisions based on their emotional response to a situation rather than a careful analysis of risks and benefits.
What is the affect heuristic?
Built-in 1954, this building houses the School of Journalism and Communication.
What is Allen Hall?
In the realm of corporate sustainability, this term refers to the practice of misleadingly presenting a company's products or policies as environmentally friendly, often to distract from harmful practices or to appeal to eco-conscious consumers.
What is Greenwashing?
Originating in the late 16th century, this word initially referred to a ball of thread used by Theseus to navigate the labyrinth and defeat the Minotaur in Greek mythology. Over time, it evolved to mean any piece of evidence or indication that helps solve a mystery or puzzle.
What is a clue?
This internationally certified second-degree black belt in Taekwon-Do has trained with multiple martial arts grandmasters, including Bruce Lee's last instructor.
Who is Michael Silverstein?
In decision-making, this cognitive bias occurs when individuals overlook or underestimate the importance of general statistical information in favor of specific information or anecdotes.
What is Base Rate Neglect?
Pitch Perfect, a film about an all-women's acapella group called the Barton Bellas, was partially inspired by this University of Oregon acapella group, which still performs today.
Who is Divisi?
This novel is considered to be the spark behind the environmental movement. It is noted as the first book to raise public awareness that nature was vulnerable to human intervention. Written by Rachel Carson, it exposed the hazards of the pesticide DDT and eloquently questioned humanity's faith in technological progress.
What is Silent Spring?
DDT was an insecticide that was considered completely harmless before Silent Spring and, therefore, used widely and without restraint. If you Google DDT, you will most likely find lots of images used to advertise it, showing humans and animals being sprayed directly by the chemical as if it were nothing but water vapor.
Some believe this nursery rhyme, dating back to the 19th century, has origins related to the Great Plague of London in 1665. Its lyrics and accompanying actions are thought to symbolize the symptoms and impact of the disease.
What is “Ring Around the Rosie?
"Ring around the rosie" is thought to refer to the red rash that appeared on the skin of plague victims. "Pocket full of posies" may represent the practice of carrying flowers or herbs to ward off the smell of the disease. "Ashes, ashes" could refer to the burning of the bodies of plague victims, while "We all fall down" signifies the high mortality rate during the epidemic.
This green belt in Taekwon-Do also has four cats.
Who is Dr. Brittany Shoots-Reinhard
This cognitive system enables individuals to intuitively estimate and compare quantities without relying on formal mathematical operations or precise counting methods. Utilized across various contexts, from estimating the number of objects in a visual scene to gauging the magnitude of numerical values, this innate ability plays a fundamental role in human cognition and decision-making.
What is approximate number sense (ANS)?
The University of Oregon's Portland campus is currently being moved to a new campus. This campus used to house this university, which was Oregon’s largest private university.
What is Concordia University?
Fun fact (Maxwell’s mom went here to get her Bachelor's).
This psychologist's research on risk perception and decision-making provides valuable insights for science communicators, helping them tailor messages to address cognitive biases and emotional responses, ultimately aiming to promote informed decision-making among the public. He is also Dr. Peter’s mentor.
Who is Dr. Paul Slovic?
Dr. Paul Slovic has conducted extensive research on how people perceive and respond to risks, particularly concerning issues like environmental hazards, public health, and humanitarian crises. Slovic's work has shed light on the psychological factors that influence our understanding and assessment of risk, and it has had significant implications for areas such as public policy, communication, and advocacy.
Derived from the name of a famous African elephant exhibited in the late 19th century by P.T. Barnum, this word entered the English language to describe the elephant's immense size. It eventually expanded in usage to refer to anything unusually large or oversized, embodying the concept of extraordinariness.
What is “Jumbo”
P.T. Barnum is also considered a founding father of Public Relations, but he used more propaganda tools to get people to buy tickets to his shows. He was also a pretty terrible human (which is why I don’t like “The Greatest Showman”).
This lab member just celebrated a birthday on Monday.
Who is Dr. Daniel Chapman?
A Nobel Laureate in Economics, known for his groundbreaking work with Amos Tversky developing prospect theory, is considered one of the founding fathers of research in Judgment and Decision Making.
Who is Daniel Kahneman?
(Amos Tversky died in 1996, Kahneman won the Nobel Prize in 2002, which is not awarded posthumously. However, Kahneman said he saw the award as jointly given to him and Tversky).
Charleston, Oregon, is home to this institute, which is considered a part of the University of Oregon but is a campus entirely devoted to one field of study.
What is the Oregon Institute of Marine Biology / What is Marine Biology?
Often referred to as the 'Father of Public Relations,' this influential figure utilized psychological insights to shape public opinion, famously orchestrating campaigns such as 'Torches of Freedom' to promote smoking among women in the 1920s.
Who is Edward Bernays
"Torches of Freedom" was a groundbreaking PR campaign engineered by Edward Bernays in the 1920s to associate smoking cigarettes with women's liberation. Leveraging the suffragette movement to break social taboos against female smoking, the campaign successfully rebranded cigarettes as symbols of empowerment and paved the way for increased tobacco
Originating from 19th-century New York City, this term is believed to have been inspired by the clever antics of a con artist named Alexander Hoag, who outsmarted the police by pretending to be a dimwitted shoeshiner while operating a criminal enterprise where he would steal from men while his wife slept with them.
What is “Smart Aleck?”
Aleck’s wife Melinda would make her victim lay his clothes, as he took them off, upon a chair at the head of the bed near the secret panel and then take him to her arms and closely draw the curtains of the bed. As soon as everything was right and the dupe not likely to heed outside noises, Melinda would give a cough, and the faithful Alec would slyly enter, rifle the pockets of every farthing or valuable thing, and finally disappear as mysteriously as he entered.