Raising Cane's RL Marketing Jeopardy

PLANNING

100

These Acronyms represent:

CBA, CRS, DMA, POP, BOG, ACI, RTAP

What Is:

Cost Benefit Analysis, Creative Request System, Designated Market Area, Point of Purchase, Be Our Guest, Active Community Involvement, Restaurant Trade Area Profile 

200

Location of your Marketing Budget

What is your P&L

300

Role of the Restaurant Leader for Marketing

What Is: 

• Restaurant Marketing within the four walls
• Building trade area relationships with key organizations to drive traffic and grow sales
• Having a deep understanding of their Customer demographics and trad area traffic generators
• Ensuring the restaurant building, signage and other marketing tools are well maintained and present
• Ensuring there are enough resources to execute large orders, partnerships and/or events
• Ensures OM/Shift managers are aware of the RL marketing plans
• Gains alignment with ALM and AL on activations outside the brands financial limitations ($250 RL/ $500 RP)

400

Roles of ALM for Marketing

What Is: 

• Act as subject matter expert and work alongside/support the RL to drive traffic to their restaurant.
• Ensure our brand is represented correctly and that our customers are engaged and excited to continue to visit
• Develop plans for the whole Market, so that we can make sure as many people as possible know who we are and where they can find the GM’s restaurant and other restaurants
• Ensure the RL has everything needed in relation to Marketing to be successful, including an extra pair of hands when needed
• Training and Development of the marketing block training, transitioning marketing responsibilities over the course of the training to the RL.
• Develops comprehensive Media Plans for the market

500

Meaning of RTAP and its purpose 

What Is: Restaurant Trade Area Profile is the process you go through to better understand the community your Restaurant is operating within. At Cane’s, this is the foundation for how we develop business plans to raise the bar each year. If you understand your trade area, you’ll be able to build your Restaurant in a sustainable way.

The Restaurant Trade Area Profile consists of seven actions that help you fully understand your trade area.

We’ll go into further detail on each action later in this learning module. These actions include:

• Getting to know your Restaurant

• Building your Trade Area Map

• Performing a trade area drive

• Getting to know your competition

• Getting to know your community

• Understanding your local media

• Putting it all together

Your trade area is a living thing that grows and changes regularly.

TRAFFIC GENERATORS

100

Three School Partnership Ideas

What is: AA, Bookmark, Fundraiser, Education Folder, PTA/PTO/Booster Club, Sponsorships

200

4 Traffic Generators for your Trade Area

Schools, pet welfare, business and office parks, faith based, residential, youth activities, hospitals, apartments, military, entertainment destinations

300

ACI Setup Must Haves

What Is: Goals for event (what is the purpose, who are you impacting), Business cards, Menu, Swag, Lemonade/Tea, Caniac Cards, Gift Basket, Mobile Cards, "How to" guide, HIPO crew member

400

5 Ways to Increase Mobile Ordering

What Is: Flyers, Fans, POP, Cashiers, Mobile Tools, OOH, Door to Door, Local Ads, High School Partnerships, DT Swagger Days, Suggest for call ahead orders, Lobby customers, hot schedules, Social posts, Jug Drops, Apartment Complexes in trade area, have a contest, preshifts, College Campus (frat/sorority), CRS

500

The 6 Areas of ACI Focus 

What Is: Education, Feeding the Hungry, Active Lifestyle, Pet Welfare, Entrepreneurship, and Everything Else

COMMUNITY AWARDS

100

Describe a Cane's Challenge promotion

What Is: Partnering with a sports team to host a Cane's Challenge in which a challenge is pre-determined and if it hits, everyone (or section/row) receives a card to redeem for BOGO Combos at Raising Cane's within 2 days following the event.

200

How NOT to use Community Awards

friends and fam, personal favors, people asking for coupons, no blanketing market

300

Use for a Kids Activity Guide 

What Is: Summer reading programs, Kids group contest, Summer achievement groups, any program to do with kids and goal setting 

400

A Cane's Challenge

What Is: Cane's partners with local schools, teams for sports to award attendees if a specific goal is met. The offer is valid from the time the game ends through close of the next business day

500

Goal of the Community Request System (CRS)

What Is: to connect with our local community, Find a "YES", build partnerships, increase sales, 

PROMOTIONS

100

Response when someone requests a gift basket

What Is: YES, and ask about future partner opportunities or fundraisers

200

Takeaways from an Apartment Jug Drop

Resident Welcome bags (menu magnets), resident summer pool parties, large orders, ACI

300

The Caniac Club

What Is: The Caniac Club is Raising Cane’s Customer appreciation email program designed to recognize and thank our Customers for being Caniacs. By signing up for the program, Customers stay in the know about exciting Restaurant news and events, receive food offers throughout the year and learn about chances to win cool prizes. Though the program captures a Customer’s total number of visits, members do not receive offers based on how many times they visit Raising Cane’s. 

400

The Importance of Discounting

What Is: to understand what tactics are coming back to us, to have a balanced marketing plan, 

500

3 FAQs about the Caniac Club 

What Is: 

Why should I join?

How do I sign up?

Is the CC a loyalty program?

How do I redeem a CC offer?

Can you find my membership with Phone number?

Can I connect it to the app?

I forgot to scan my card, what do I do?

Do I receive anything for my visits? 

FOUNDATION

100

Strategically used as best-in-class tools

Sales Driven and Profit Smart

200

Importance of POP 

What Is: Customer View of our brand, first thing they see

300

The Best form of Marketing

What is: To deliver on our mission

"to serve the perfect box, fast, friendly, clean and have fun"

400

Community Mission

Make it Local

Make it Personal

Make it Real

500

Restaurant Marketing is Executed through

What Is: Media/PR, Sponsorships, ACI, Caniac Marketing, Restaurant Branding