What is the name of our company?
Logicwave
What is our mision?
To drive innovation and creativity in every individual and organization we serve
What is our vision?
Empowering individuals and organizations to unlock their creative potential and drive its growth.
Name one brand value
Transparency
What is the definition of random word technique?
Enhances idea generation by introducing an unrelated word into brainstorming
In what year did Edward de Bono introduce the Random Word Technique?
1960
Who was the pioneer of the technique?
Edward de Bono
Name two principals of the technique
PLAYFUL EXPLORATION, ANALOGIES & METAPHORS
Name two principles of the technique that have not been mentioned previously
RANDOM ASSOCIATION, DIVERGENT THINKING
Name two authors of the technique aside of Edward de Bono
MICHAEL MICHALKO, TONY BUZAN
Explain the principle of PLAYFUL EXPLORATION
It encourages participants to approach the exercise with curiosity and openness.
Explain the principle of DIVERGENT THINKING
Involves exploring multiple possibilities and solutions, rather than converging on a single answer
Explain the principle of ITERATIVE PROCESS
Where multiple random words can be used sequentially to deepen the brainstorming session
Explain the principle of RANDOM ASSOCIATION
Where a completely unrelated word is introduced into the brainstorming process.
Explain the principle of WORD ATTRIBUTES
Requires examining the random word from various angles