Business BS
This phrase is great when a topic comes up that members in a meeting will feel more comfortable talking about outside the meeting
What is :"Let’s take it off-line"
This statistical principle, often achieved by randomly assigning participants to treatment groups, to help minimizing selection bias and confounding.
What is randomization?
Disease that co-founder Dr. Marie Krogh suffered from
What is: Type 2 Diabetes
Taking a high level overview of something and digging into the detail behind it
What is: "Double-clicking"
A placebo procedure used to blind participants and assess the real effect of an operative intervention.
What is a sham surgery?
First employee in Novo Nordisk who won the Nobel prize in physiology
Who is: August Krogh, (1920)
The phrase pharma uses when a trial result is borderline significant but you don't want to disappoint
What is "a positive trend"?
A U.S. FDA pathway allowing earlier approval based on a surrogate endpoint reasonably likely to predict clinical benefit, conditional on confirmatory trials.
What is Accelerated Approval?
First company to commercialise insulin in 1923
What is: Eli Lilly
Word describing the potential forgone profit from a missed opportunity—the result of choosing one alternative over another.
What is the "Opportunity Cost"?
A transferable US regulatory incentive that speeds up authority review of a new drug application and can be sold to other sponsors.
What is a priority review voucher?
The pharma giant that gate‑crashed the hemophilia party with Hemlibra, gene therapy bets, and diagnostic firepower.
Who is Roche?
Corporate shorthand for keeping visibility on milestones so leadership can spot slippage and act early.
What is: "keeping line of sight"
One trial, one disease, multiple different drugs or approaches tested in separate groups under a single protocol
What is an umbrella trial?
1936, Hagedorn and his colleague Norman Jensen discovered that the effect of insulin could be prolonged by adding a protein to it called ...?
What is: protamine