Promotion: An Important Player in Marketing
Promotion: An Important Player in Marketing Cont'd
Promotion: An Important Player in Marketing Cont'd
A Closer Look:What Promotion Does
Potpourri
100
Promotion is information that is __________________ about goods, services, images, or ideas.
What is communicated?
100
Promotional messages need to be ___________________ frequently.
What is repeated?
100
When a company uses promotion so customers will perceive it in a certain way, it is strengthening its ___________________. Profits or Position
What is position?
100
You buy a box of Little Debbie snack cakes, it has the nutrition on the back of the box. This information is intended to ________________ you.
What is inform?
100
Where does a channel of distribution begin?
What is a producer?
200
Promotion can be creative but it must be? Honest or Competitive
What is honest?
200
An anti-smoking group would most likely use promotion to communicate an _____________.
What is an idea?
200
How does promotion benefit our society and economy?
What is more jobs?
200
A promotion is considered successful if prospective customers are _______________ to buy the product.
What is persuaded?
200
The day of the year that hopefully puts a company in the "black"?
What is Black Friday?
300
A characteristic of effective promotion is that it should be ___________________ to the intended audience? Related or Relevant
What is relevant?
300
Promotional messages should ________________ with the company's other promotional messages.
What is coordinate?
300
Promotion benefits us as customers by making us better __________________. Informed or Entertained
What is informed?
300
Promotion that educate customers are especially important for ________ products.
What is new?
300
The idea that a company can make a profit while satisfying customer's needs and wants.
What is the marketing concept?
400
A business receives positive feedback about the effectiveness of their promotional messages when consumers ________ their product.
What is buy?
400
Businesses benefit directly from promotion through increased _________________.
What is sales?
400
A long-range benefit that a business may derive from promoting its image.
What is brand loyalty?
400
Promotions that convince customers to buy are especially important for _________________ products. New or Competitive
What is competitive?
400
The direct channel that a consumer good travels.
What is producer to ultimate consumer?
500
The way in which the promotional message is communicated should be? Suited to the product or Selected by the market
What is suited to the product?
500
An important factor to consider when planning promotions is _________________.
What is costs?
500
One of the purposes of promotion is to ______________ customers about a company or their products.
What is remind?
500
A promotion that might convince a customer to buy often would be an incentive such as a _______________.
What is a coupon?
500
Who assist a producer in getting goods to the ultimate consumer.
What is an intermediary?
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