Effective Promotion
The end result of promotion is that information about goods, services, images, or ideas will be:
a. gathered c. organized
b. researched d. communicated
d. communicated
A business’s promotion can present facts in a creative way, but it must remain:
a. honest c. literal
b. competitive d. positive
a. honest
A long-range benefit that a business may derive from promoting its company image is:
a. new customers c. immediate sales
b. customer loyalty d. reduced expenses
b. customer loyalty
Promotions that educate customers are especially important for __________ products.
a. new c. competitive
b. old d. noncompetitive
a. new
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Businesses receive positive feedback about the effectiveness of their promotional messages when consumers:
a. buy their products c. visit their competitors
b. ask specific questions d. see their advertisements
a. buy their products
To be effective, promotional messages need to be:
a. repeated frequently c. used sparingly
b. rewritten frequently d. hard to remember
a. repeated frequently
Promotion benefits customers by making them:
a. more informed c. feel entertained
b. less informed d. buy products they don’t need
a. more informed
A promotion is considered to be successful if prospective customers are __________ to buy the product.
a. required c. pressured
b. permitted d. persuaded
d. persuaded
This advanced segmentation method divides consumers into groups based on their lifestyle, personality traits, values, or interests, rather than just their observable characteristics like age or income.
PSYCH
An anti-drunk driving group would most likely use promotion to:
a. sell products c. market services
b. communicate ideas d. create jobs
b. communicate ideas
Promotional messages should __________ the company’s other promotional messages.
a. be exactly the same as c. conflict with
b. coordinate with d. be different from
b. coordinate with
Which of the following is a way that promotion benefits society and the economy:
a. Increases prices c. Adds value
b. Builds inventory d. Creates jobs
d. Creates jobs
Promotions that convince customers to buy are especially important for __________ products.
a. new c. competitive
b. old d. noncompetitive
c. competitive
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WAKANDA
A characteristic of effective promotion is that it should be __________ to the intended audience.
a. unrelated c. relevant
b. restricted d. unappealing
c. relevant
The way that business benefits directly from promotion is through:
a. decreased competition c. increased sales
b. better informed consumers d. increased job opportunities
c. increased sales
Which of the following factors is most important for marketers to consider when planning promotions:
a. Job titles c. Music
b. Costs d. Colors
b. Costs
Promotions that convince customers to buy often use incentives such as:
a. press releases c. product demonstrations
b. coupons d. advertisements
b. coupons
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The way in which the promotional message is communicated should be:
a. the same in each case c. different each time
b. selected by the market d. suited to the product
d. suited to the product
When a company uses promotion so customers will perceive it in a certain way, it is strengthening its:
a. workforce c. position
b. competition d. profits
c. position
You buy some batteries that have information about their money-back guarantee printed on their packaging. This information is intended to __________ you.
a. remind c. inform
b. persuade d. protect
c. inform
One of the purposes of promotion is to __________ consumers about the existence of a company or a product.
a. caution c. warn
b. reassure d. remind
d. remind
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