Definitions
Investigating the unknown, such as new processes/products.
What is research?
This treatment originally used for eye muscle disorders, also seemed to reduce wrinkles - leading to a billion-dollar cosmetic industry.
What is Botox?
The phrase "Just Do It" and the Nike swoosh are protected under this category, ensuring no other shoe company can legally use them.
What is a trademark?
This brand released a version of ketchup in colors like purple, green, and blue. It flopped.
What is Heinz?
Electric vehicles are part of this type of industry, with major companies investing billions in battery technology.
What is a sunrise industry?
Using research findings to create products that might be commercialized.
What is development?
This sticky formula was originally used to make clear plastic gun sights for WWII, but was repurposed years later as a strong adhesive.
What is super glue?
Disney owns the rights to Mickey Mouse, preventing others from reproducing his likeness without permission under this type of protection.
What is a copyright?
This business once tried to sell a line of branded perfume and cologne, but fans weren’t interested in smelling like a motorcycle.
What is Harley Davidson?
The DVD rental business, once dominated by Blockbuster, is now a part of this type of industry as it is nearly extinct.
What is a sunset industry?
The legal and exclusive ownership claims of certain creations, inventions, or pieces of work.
This was originally used as textured wallpaper but failed and later became a shipping essential as protective packaging.
What is bubble wrap?
Apple was awarded this type of protection for the design of the original iPhone, preventing competitors from copying its unique look and technology.
What is a patent?
This brand, best known for toothpaste, bizarrely tried to enter the frozen food market with a line of TV dinners. It was an instant failure.
What is Colgate?
The development of lab-grown meat and plant-based alternative to traditional animal products is a part of this industry.
What is a sunrise industry?
A type of innovation that adds minor improvements to products or work processes over time.
What is incremental innovation?
What is Vaseline?
McDonald's protects the golden arches and the name "Big Mac" under this form of intellectual property.
What is a trademark?
This company tried launching a smartphone called the Fire Phone, but it failed and was discontinued within a year.
What is Amazon?
As governments shift toward renewable energy sources, coal mining is becoming a part of this type of industry.
What is a sunset industry?
This type of innovation introduces a new product or service that initially targets a niche market or underserved customers, eventually displacing established products or services in the mainstream market.
What is disruptive innovation?
This drink was created as a cure for headaches and morphine addiction but eventually got mixed with carbonated water to become a refreshing soda.
What is coca-cola?
Taylor Swift re-recorded her old albums because her former record label owned this type of intellectual property on the original recordings.
What is a copyright?
This well-known luxury car company once experimented with making a line of bicycles, but they were too expensive and flopped.
What is Ferrari?
Space tourism, with private companies like SpaceX and Blue Origin leading the charge, is now a part of this industry.
What is a sunrise industry?